Katana VentraIP

Nike and the University of Oregon

Ties between Nike, Inc. and the University of Oregon are ongoing and have existed for decades. The relationship is so close that the institution is sometimes referred to as the "University of Nike".[1][2]

1934: Bill Bowerman graduates from UO

1948: Bill Bowerman becomes head coach of the track and field team

1959: Phil Knight graduates from UO

1964: Blue Ribbon Sports formed

1974: Nike signs its first athlete, UO's , to $5000 contract[6]

Steve Prefontaine

1988: Phil Knight makes contribution towards renovation of the Main Library, subsequently renamed

Knight Library

1998: Bill Bowerman dies

1998: Nike designs "O" logo

2000: UO joins

Workers Rights Consortium

2000: Knight withdraws major donation towards Autzen Stadium renovation

2002: UO adopts "O" logo campus-wide

2007: Knight contributes $100 million to Athletic Legacy Fund

2010: Knight funded opens

John E. Jaqua Center for Student Athletes

2011: opens

Matthew Knight Arena

2013: Knight funded opens

Hatfield-Dowlin Complex

2016: Knight makes $500 million gift towards

Phil and Penny Knight Campus for Accelerating Scientific Impact

2016: Nike pledges $13.5 million towards renovation

Hayward Field

2020: Knight Campus officially opens

2021: Knight makes second $500 million gift to Knight Campus

Effect on physical plant[edit]

As of 2023, 16.5% of UO's gross square footage (based on building inventory) is purpose-built for the university's NCAA sports program.[18] UO's NCAA program currently occupies 1,492,802 gross square feet of building space. Many of these facilities are only accessible to student athletes.


UO adopted The Oregon Experiment's campus planning framework in the 1970s, which was developed by UC Berkeley architecture professor Christopher Alexander. In the proceeding decades UO has moved further away from this framework. UO's athletic facilities have embraced different design ideals and do not involve university input. It can be said that the athletic department reject's The Oregon Experiment.[19]

Hunt, Joshua. (2018). University of Nike: How Corporate Cash Bought American Higher Education