OVO Sound

The label has signed acts including Drake, PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Smiley, Naomi Sharon and 4Batz. In-house producers include 40 himself, Boi-1da, Nineteen85, Mike Zombie, T-Minus, and DJ Prince.

OVO Clothing[edit]

OVO Clothing was launched in 2011.^[23] The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO Clothing oversaw the opening of the first OVO store for the brand's clothing in downtown Toronto, opening on December 6, 2014.^[24] Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. OVO also opened its first location in Vancouver in December 2018.^[25] Other OVO collaborations have included Canada Goose, and Air Jordan.


Its pre-2016 collection was composed of basketball shorts, OVO jerseys, track jackets, and baggy hoodies.^[26]


On November 9, 2020, it was revealed via the OVO Clothing Instagram account that NHL Hall of Famer Wayne Gretzky would be a model for the Fall and Winter 2020 collection.^[27] Gretzky and OVO Clothing founder Drake are both proud natives of southern Ontario, Canada. Also featured in the collection was former Canadian Olympian Ross Rebagliati,^[28] who won a gold medal in Giant Slalom Snowboarding in the 1998 Nagano Olympics.