Old Spice

Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.^[1]

Products[edit]

Old Spice's buoy-shaped bottle cologne is available in its original scent as well as Pure Sport. In 2006, Old Spice introduced a fragrance, OS Signature, which won the magazine FHM's 2006 Grooming Award for Best Sporty Fragrance. Old Spice Red Zone products include a "Scratch-and-sniff" version of the signature fragrance.


In 2014, Old Spice expanded its product line-up to men's haircare by introducing shampoos, two-in-one shampoo and conditioners and styling products.^[7]