Parade (magazine)
Parade was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022.[1] The most widely read magazine in the U.S., Parade had a circulation of 32 million and a readership of 54.1 million.[2] Anne Krueger had been the magazine's editor since 2015.[3]
This article is about the American magazine. For the British men's magazine, see Parade (British magazine). For other uses, see Parade (disambiguation).Editor
Anne Krueger
Weekly (Sundays)
32 million
(formerly)
The Arena Group
1941
May 31, 1941
November 13, 2022
(printed)
December 31, 2023
(e-edition)
The November 13, 2022, issue was the final edition printed and inserted in newspapers nationwide, but Parade continued as an e-magazine on newspaper websites.[4] The December 31, 2023, edition was the final e-magazine edition.[5][6]
Parade now exists as a website and emailed newsletter for those who sign up for it.
Company history[edit]
The magazine was founded by Marshall Field III in 1941, with the first issue published May 31[7] as Parade: The Weekly Picture Newspaper for 5 cents per copy.[4] It sold 125,000 copies that year.[4] By 1946, Parade had achieved a circulation of 3.5 million.
John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.[8]
In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media) purchased it from Advance Publications.[9] In 2022, The Arena Group (formerly The Maven), which also operates Sports Illustrated, TheStreet and numerous other brands,[10] bought Parade from Athlon for $16 million as a mix of cash and equity.[10]
The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards.
Publishing lag time[edit]
The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time Parade was publicly available in a weekend newspaper.
The January 6, 2008, edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," but on December 27, 2007, she had been assassinated.[27] Readers and media complained the magazine had an additional week of lag time due to the holiday season.[28][29][30]
A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized thirteen days earlier, on January 29, 2007.[31]