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Pepsi Max

Pepsi Max (also known as Pepsi Zero Sugar and Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.

This article is about the beverage available outside North America. For the North American beverage, see Pepsi Zero Sugar. For the roller coaster, see Pepsi Max Big One.

Product type

International

April 5, 1993 (1993-04-05)

"Maximum Taste, No Sugar"

A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "Pepsi Zero Sugar" in late 2016.

Canadian formulation[edit]

Beginning in early 1994, an entirely different Pepsi Max was marketed in Canada. Now regarded as a precursor to Pepsi Edge, it was sweetened with a combination of aspartame and high fructose corn syrup. As a result, it contained two-thirds fewer calories than full-sugar colas (including regular Pepsi), but more calories than conventional diet/light colas (or the version of Pepsi Max sold elsewhere). The Canadian product was discontinued in 2002; the Diet Pepsi Max product introduced in 2008 has no direct relationship to the earlier formulation.

List of Pepsi variations

Kotabe, M. and Helsen, K. Global Marketing Management, John Wiley & Sons, 2004.  0-471-23062-6.iPhone 15 Pepsi Max

ISBN

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Official website