Katana VentraIP

Presales

Presales is a process or a set of activities/sales normally carried out before a customer is acquired, though sometimes presales also extends into the period the product or service is delivered to the customer.

There are many job titles accociated with presales which largely overlap in responsibilities, e.g. Sales Engineer, Solution Engineer, Presales Engineer, Solution Consultant, Solution Architect and more.[1][2]

Other uses of the terms[edit]

Film pre-sales are a form of film finance that entails selling the right to distribute a film in different territories before the film is completed.[5]


In Canada and the United States real estate properties that are sold before construction is completed are referred to as Presales. These properties are known as off-plan properties in the UK, Hong Kong, and Australia.


Sometimes, companies which release a product to a small, targeted group of potential buyers, prior to broader marketing and availability, refer to this limited early marketing period as "presales".

Solution selling