Company type
History and partners[edit]
Electus was founded by Ben Silverman, former co-chairman of NBC Entertainment and chief executive officer of Reveille, and financed by Barry Diller’s IAC in 2009.[1][2] As part of its inception, IAC partnered Electus with CollegeHumor, the comedy portal that had developed series both on the web and TV.[3]
In January 2010, Electus partnered with Jason Bateman and Will Arnett to launch a sponsor-driven advertising and digital production company, DumbDumb, which launched branded campaigns including one for Orbit Gum,[4] and an online talk show on behalf of Denny's called "Always Open".[5]
In August 2010, Electus announced a production and distribution deal with 5x5 Media, headed by Craig Armstrong, Rick Ringbakk, and Tod Mesirow, whose combined producer credits include Survivor, Amazing Race, Extreme Makeover: Home Edition, Jamie Oliver's Food Revolution and many more.[6]
In January 2011, Electus acquired Engine Entertainment and formed a new in-house global distribution arm, Electus/Engine Distribution.[7] The new division handled in-house and third-party projects for distribution globally, including a partnership with Abbot Reif Hameiri Production Company, a leading production company in Israel.[8]
In January 2011, Electus partnered with former MTV President of programming Tony DiSanto and head of series development Liz Gateley, to form an independent, multi-media production company, DiGa. DiGa was to focus on producing reality and scripted series for primetime cable and network outlets.[9]
In June 2012, Electus partnered with YouTube to launch the YouTube food channel HUNGRY[10] with Celebrity chefs Duff Goldman and Laura Vitale.
In 2013, Electus took over College Humor/Dorkly and created Big Breakfast, the studio behind Adam Ruins Everything (TruTV), Middle of the Night Show (MTV), Fatal Decisions (Go90), Bad Internet (YouTube Red), Comedy Music Awards (IFC) and Hot Date (Pop).[11]
In 2018, IAC sold Electus to Propagate Content.[12]
Electus projects included: