Formation
Etymology[edit]
The name of the company is a play on the name of the character in William Shakespeare's play A Midsummer Night's Dream, as well as a reference to the Puck Building in Manhattan.[2]
Editorial tone and style[edit]
In a 2022 profile, The New Yorker described Puck's editorial tone as being "deliberately clubby," with part of the appeal for readers being that "its writers move in the same elevated spaces as the people whom they cover."[3] Bloomberg News described Puck as a company that 'treats reporters like social media influencers'[1]
Readership and staff[edit]
As of November 2022, Puck had 25 staff members and 200,000 email subscribers, with 20,000 readers paying $12.99 (or $100 annually) for all-access reporting.[15] The New York Times reported in 2022 the company had a valuation of approximately $70 million following its latest funding round.[8][16] Puck journalists are given equity in the company and receive bonuses based on the number of subscribers their articles produce.[17]