
Recruitment to the British Army during World War I
At the beginning of 1914 the British Army had a reported strength of 710,000 men including reserves, of which around 80,000 were professional soldiers ready for war. By the end of the First World War almost 25 percent of the total male population of the United Kingdom of Great Britain and Ireland had joined up, over five million men. Of these, 2.67 million joined as volunteers and 2.77 million as conscripts (although some volunteered after conscription was introduced and would most likely have been conscripted anyway). Monthly recruiting rates for the army varied dramatically.
August 1914[edit]
At the outbreak of war on 4 August 1914, the British regular army numbered 247,432 serving officers and other ranks.[1][2] This did not include reservists liable to be recalled to the colours upon general mobilization or the part-time volunteers of the Territorial Force. About one-third of the peace-time regulars were stationed in India[1] and were not immediately available for service in Europe.
For a century British governmental policy and public opinion were against conscription for foreign wars. At the start of World War I the British Army consisted of six infantry divisions,[3] one cavalry division in the United Kingdom formed shortly after the outbreak of the war,[4] and four divisions located overseas. Fourteen Territorial Force divisions also existed, and 300,000 soldiers were in the Reserve Army. Lord Kitchener, the Secretary of State for War, considered the Territorial Force untrained and useless. He believed that the regular army must not be wasted in immediate battle, but instead used to help train a new army with 70 divisions—the size of the French and German armies—that he foresaw would be needed to fight a war lasting many years.[3]
Official advertising for recruits was in the control of the Parliamentary Recruiting Committee (PRC), but private efforts such as that by the London Opinion with the now iconic image of Kitchener were also produced. Posters were prepared in different sizes according to where they would be used; two sizes 40 and 20 by 15 in (1,020 and 510 by 380 mm) were common. The PRC was formed of the Prime Minister and heads of political parties later joined by other representatives such as for the Trades Union Congress; its sub-committees handled the preparation and publishing of recruiting materials.
Over the course of the war the PRC was responsible for 164 poster designs and 65 pamphlets. Between those and other advertising materials a total of over 54 million pieces were produced at a cost of £40,000.
According to numbers of posters produced, the most popular official PRC posters were:
The "King's Message" reprinted in poster form ran to 290,000 copies.[43]
Notable men who served as army recruiters during the war included: