Katana VentraIP

ServiceNow

ServiceNow, Inc. is an American software company based in Santa Clara, California, that develops a cloud computing platform to help companies manage digital workflows for enterprise operations. Founded in 2003 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index.[2] In 2018, Forbes magazine named it number one on its list of the world's most innovative companies.[3]

Formerly

Glidesoft (2003–2006)

2003 (2003)

  • Fred Luddy
  • David Loo
  • Don Goodliffe
  • Bow Ruggeri
  • Patrick Casey

Worldwide

Increase US$8.9 billion (2023)

Increase US$355 million (2022)

Increase US$325 million (2022)

Increase US$13.3 billion (2022)

Increase US$5.03 billion (2022)

22,647 (December 2023)

July 2013: Mirror42, an -based software developer[11]

Amsterdam

July 2014: Neebula Systems, an Israeli cloud computing tools company

[12]

February 2015: Intréis

[13]

June 2016: Brightpoint Security

[14]

January 2017: Machine learning startup DxContinuum

[15]

October 2017: San Diego firm Telepathy; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization[4]

human-centered design

October 2017: SkyGiraffe, an enterprise mobility company backed by Microsoft Ventures. SkyGiraffe formed the basis for ServiceNow's Mobile Platform, released in March 2019.

[16]

April 2018: VendorHawk, a management company[17]

software-as-a-service

May 2018: AI startup Parlo

[18]

October 2018: Data analytics company, FriendlyData

[19]

May 2019: Appsee Ltd., an analytics startup

[20]

November 2019: Fairchild Resiliency Systems

[21]

January 2020: Loom Systems, Passage AI, and Attivio[23]

[22]

June 2020: Sweagle

[24]

November 2020: [25]

Element AI

March 2021: Intellibot

[26]

May 2021: Lightstep

[27]

August 2021: Swarm64 and Mapwize[29]

[28]

October 2021: Gekkobrain

[30]

June 2022: Hitch

[31]

October 2022: Era Software

[32]

July 2023: AI-powered platform G2K

[33]

December 2023: UltimateSuite[35]

[34]

March 2024: 4Industry

[36]

Platform[edit]

ServiceNow is a platform-as-a-service, that allows for the operation of enterprise and technical management support systems, such as IT service management and help desk functionality. The company's core business revolves around management of "incident, problem, and change" IT operational events. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from US$100.[5]


The platform is packaged into different suites of applications called "modules", which are tailored to various business processes. Some of these areas include Governance, risk management, and compliance, audit, business continuity planning, disaster recovery, vendor management, and environmental, social, and corporate governance. A commonly referred to benefit of the platform is that many of these modules are interconnected, such as the IRM suite (Integrated Risk Management), which will automatically create issues and assign tickets based on various risk and audit findings, findings that can be found through the manual or automated performance of different activities such as evidence requests. There is also a data and information visualization report creator called Performance Analytics.


The ServiceNow platform resides on what is known as the CMDB, Configuration management database. The CMDB holds all enterprise data, including master, transactional, and configuration data. In practical terms, any assets that are part of a business, from data centers, employees, to employee laptops, are known as 'CI Items' in the CMDB. These components, which make up an enterprise, can be configured, tracked, audited, and the relationships between the various CI items can be assessed.[37]


ServiceNow script is written in JavaScript, with database queries being made using a proprietary object-oriented API called Glide.[38] In July 2023, the company released a generative AI speech-to-code feature, which the marketing research firm Valoir estimated could reduce relevant work time by 40 percent.[39]

IT service management

DevOps

BMC Software

ERP software

Official website

Bloomberg