Shorty Awards
The Shorty Awards (also known as "The Shortys") are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. The awards, which generally focus on short-term content, honor achievements in content creation on Twitter, Facebook, YouTube, Instagram, TikTok, Twitch, and other social networking sites. The Shorty Awards began in 2008 and initially recognized achievements by independent creators on Twitter, with the first formal awards ceremony occurring in February 2009. Since then, the awards, which are now awarded each spring, have shifted their focus to recognize content across numerous platforms.
The Shorty Awards
Entrant work is judged on the merits of excellence in creativity, strategy, and engagement by the Real Time Academy, a group of industry professionals selected by the Shorty Awards on the basis of their professional reputations, industry knowledge, and personal achievements (which may include previous Shorty wins). An additional public voting component, known as Audience Honor Voting, is also used to select Shorty Awards contenders.
Notable Shorty Award winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Bill Nye, and Lizzo. Brands and organizations such as Chipotle, Duolingo, Marvel Studios, HBO, Red Bull, Airbnb, Nestle, BMW, UNICEF and the Human Rights Campaign have also been awarded.[1]
The Shorty Awards also produces an annual award program called The Shorty Impact Awards, a competition dedicated to showcasing digital and social media-based projects by brands, agencies, and organizations that seek to make the world a better place.[2]
13th Shorty Awards[edit]
The 13th Annual Shorty Awards took place from April 26 to May 14, 2021. The ceremony was hosted on different social media platforms, such as Instagram and Clubhouse, to create a more tailored experience. Winners were announced from May 12 to 14, with 10 winners being revealed each hour from 1 to 4 p.m. EST on the Shorty Awards Instagram account.[29]