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Showroom (streaming service)

Showroom, stylized as SHOWROOM, is a Japanese live streaming service used primarily for Japanese idols and voice actors. A development of DeNA, it has been integrated into the audition process for idol groups such as 22/7,[3] Nogizaka46,[4] and Keyakizaka46.[5]

Type of site

SHOWROOM Co., Ltd.[1]

Yes

Optional

November 25, 2013 (2013-11-25)

Online

App analytics company App Annie announced on September 13, 2017, that for the first half of 2017, in terms of revenue, SHOWROOM is Japan's top-ranked video distribution application.[6]

Events[edit]

The service is used for daily live-streams which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer by registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate based on audience size, the number of comments, and other factors,[7] and production companies may offer licensing deals or other music offers.[8][9]


Initially, it only allowed streaming by the DeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream.[10] English language support was also added.[7]

November 25, 2013 - Browser-based service initiated by DeNA Corporation

December 20, 2013 - app launched

Android

January 14, 2014 - app launched

iOS

June 10, 2014 - Added the free gift system given as a bonus for watching streams

September 13, 2014 - All registered members are allowed to live-stream, English support added.[7]

[10]

October 1, 2014 - 10-minute additional usage limit for amateur dedicated gift items and paid gifts raised to 10000 gold

January 9, 2015 - Free release of official dedicated streaming software "SHOWROOM Producer"

February 9, 2015 - Added a 25-character maximum chyron function displayed at the top of the video

April 1, 2015 - Released an iOS-version of "SHOWROOM Producer"

May 18, 2015 - Limit raised for maximum amount of free gift items

May 2015 - Viewing fees charged for some official content ( game live-stream, etc.)

Yokohama DeNA BayStars

August 3, 2015 - Corporation spins off SHOWROOM Co., Ltd. to operate the service.[1]

DeNA

October 22, 2020 - Launched the video streaming app.[11]

smash.

SHOWROOM Home Page