Social effects of rock music
The popularity and worldwide scope of rock music resulted in a powerful impact on society in the 20th century, particularly among the baby boomer generation. Rock and roll influenced daily life, fashion, social attitudes, and language in a way few other social developments have equated to. As the original generation of rock and roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. Beginning in the early 1950s, rock songs began to be used in a few television commercials; within a decade, this practice became widespread, and rock music also featured in film and television program soundtracks. By the 1980s, rock music culture had become the dominant form of popular music culture in the United States and other Western countries, before seeing a decline in subsequent years.