Spamming
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, for the purpose of non-commercial proselytizing, for any prohibited purpose (especially the fraudulent purpose of phishing), or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps,[1] television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.[2]
This article is about unsolicited or undesirable electronic messages. For information specific to email, see Email spam. For other uses, see Spam (disambiguation).
Spamming remains economically viable because advertisers have no operating costs beyond the management of their mailing lists, servers, infrastructures, IP ranges, and domain names, and it is difficult to hold senders accountable for their mass mailings. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which have added extra capacity to cope with the volume. Spamming has been the subject of legislation in many jurisdictions.[3]
A person who creates spam is called a spammer.[4]
History[edit]
Pre-Internet[edit]
In the late 19th century, Western Union allowed telegraphic messages on its network to be sent to multiple destinations. The first recorded instance of a mass unsolicited commercial telegram is from May 1864, when some British politicians received an unsolicited telegram advertising a dentist.[13]
History[edit]
The earliest documented spam (although the term had not yet been coined[14]) was a message advertising the availability of a new model of Digital Equipment Corporation computers sent by Gary Thuerk to 393 recipients on ARPANET on May 3, 1978.[10] Rather than send a separate message to each person, which was the standard practice at the time, he had an assistant, Carl Gartley, write a single mass email. Reaction from the net community was fiercely negative, but the spam did generate some sales.[15][16]
Spamming had been practiced as a prank by participants in multi-user dungeon games, to fill their rivals' accounts with unwanted electronic junk.[16]
The first major commercial spam incident started on March 5, 1994, when a husband and wife team of lawyers, Laurence Canter and Martha Siegel, began using bulk Usenet posting to advertise immigration law services. The incident was commonly termed the "Green Card spam", after the subject line of the postings. Defiant in the face of widespread condemnation, the attorneys claimed their detractors were hypocrites or "zealots", claimed they had a free speech right to send unwanted commercial messages, and labeled their opponents "anti-commerce radicals". The couple wrote a controversial book entitled How to Make a Fortune on the Information Superhighway.[16]
An early example of nonprofit fundraising bulk posting via Usenet also occurred in 1994 on behalf of CitiHope, an NGO attempting to raise funds to rescue children at risk during the Bosnian War. However, as it was a violation of their terms of service, the ISP Panix deleted all of the bulk posts from Usenet, only missing three copies.
Within a few years, the focus of spamming (and anti-spam efforts) moved chiefly to email, where it remains today.[8] By 1999, Khan C. Smith, a well known hacker at the time, had begun to commercialize the bulk email industry and rallied thousands into the business by building more friendly bulk email software and providing internet access illegally hacked from major ISPs such as Earthlink and Botnets.[17]
By 2009 the majority of spam sent around the World was in the English language; spammers began using automatic translation services to send spam in other languages.[18]
Noncommercial forms[edit]
E-mail and other forms of spamming have been used for purposes other than advertisements. Many early Usenet spams were religious or political. Serdar Argic, for instance, spammed Usenet with historical revisionist screeds. A number of evangelists have spammed Usenet and e-mail media with preaching messages. A growing number of criminals are also using spam to perpetrate various sorts of fraud.[a]
Trademark issues[edit]
Hormel Foods Corporation, the maker of SPAM luncheon meat, does not object to the Internet use of the term "spamming". However, they did ask that the capitalized word "Spam" be reserved to refer to their product and trademark.[38]
In crime[edit]
Spam can be used to spread computer viruses, trojan horses or other malicious software. The objective may be identity theft, or worse (e.g., advance fee fraud). Some spam attempts to capitalize on human greed, while some attempts to take advantage of the victims' inexperience with computer technology to trick them (e.g., phishing).
One of the world's most prolific spammers, Robert Alan Soloway, was arrested by US authorities on May 31, 2007.[48] Described as one of the top ten spammers in the world, Soloway was charged with 35 criminal counts, including mail fraud, wire fraud, e-mail fraud, aggravated identity theft, and money laundering.[48] Prosecutors allege that Soloway used millions of "zombie" computers to distribute spam during 2003.[49] This is the first case in which US prosecutors used identity theft laws to prosecute a spammer for taking over someone else's Internet domain name.[50]
In an attempt to assess potential legal and technical strategies for stopping illegal spam, a study cataloged three months of online spam data and researched website naming and hosting infrastructures. The study concluded that: 1) half of all spam programs have their domains and servers distributed over just eight percent or fewer of the total available hosting registrars and autonomous systems, with 80 percent of spam programs overall being distributed over just 20 percent of all registrars and autonomous systems; 2) of the 76 purchases for which the researchers received transaction information, there were only 13 distinct banks acting as credit card acquirers and only three banks provided the payment servicing for 95 percent of the spam-advertised goods in the study; and, 3) a "financial blacklist" of banking entities that do business with spammers would dramatically reduce monetization of unwanted e-mails. Moreover, this blacklist could be updated far more rapidly than spammers could acquire new banking resources, an asymmetry favoring anti-spam efforts.[51]
Political issues[edit]
An ongoing concern expressed by parties such as the Electronic Frontier Foundation and the American Civil Liberties Union has to do with so-called "stealth blocking", a term for ISPs employing aggressive spam blocking without their users' knowledge. These groups' concern is that ISPs or technicians seeking to reduce spam-related costs may select tools that (either through error or design) also block non-spam e-mail from sites seen as "spam-friendly". Few object to the existence of these tools; it is their use in filtering the mail of users who are not informed of their use that draws fire.[52]
Even though it is possible in some jurisdictions to treat some spam as unlawful merely by applying existing laws against trespass and conversion, some laws specifically targeting spam have been proposed. In 2004, United States passed the CAN-SPAM Act of 2003 that provided ISPs with tools to combat spam. This act allowed Yahoo! to successfully sue Eric Head who settled the lawsuit for several thousand U.S. dollars in June 2004. But the law is criticized by many for not being effective enough. Indeed, the law was supported by some spammers and organizations that support spamming, and opposed by many in the anti-spam community.