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Sut Jhally

Sut Jhally (born 1955) is a professor of communication at the University of Massachusetts Amherst, whose work focuses on cultural studies, advertising, media, and consumption.[1] He is the producer of more than 40 documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.[2]

Sut Jhally

1955 (age 68–69)

Kenya

Professor of communication

Founder of the Media Education Foundation

Established in 1992, the Media Education Foundation (MEF) is a non-profit that "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media". Their aim is to inspire students to think critically and in new ways about the hyper-mediated world around them.[3]


Also the author of six books and numerous scholarly and popular articles, Jhally is a public speaker and teacher. He has won the "Distinguished Communist Award" at the University of Massachusetts, Amherst, where the student newspaper has also voted him "Best Professor". He has shown his films and lectured at many colleges and universities nationally and internationally. He was named one of New Woman magazine's "People of the Year" in 1992.[2] Jhally taught both undergraduate and graduate level courses which focused on media, public relations and propaganda, as well as gender, sex and representation.


Jhally, in a speech from 2010 on the threat of advertising, states that "advertising is the most powerful and sustained system of propaganda in human history and its cumulative cultural and political effects unless very quickly checked will be responsible for destroying the world as we know it. In the process of achieving this the masters of the advertising system, global corporations bent on nothing but private profits, will be responsible for the deaths of millions of people, mostly non-Western. In addition the peoples of the world will be prevented from achieving true happiness. Simply stated our survival as a species is dependent upon minimizing the threat from advertising and the commercial culture that has spawned it."[4]


Jhally was born in Kenya, and raised in England. On completing his undergraduate work at the University of York in England, he moved to Canada after accepting a scholarship to the University of Victoria. He continued his studies at Simon Fraser University, where he received his PhD.[5]

Pack of Lies – the Advertising of Tobacco (with ) (1992)

Jean Kilbourne

The Killing Screens (with ) (1994)

George Gerbner

The Date Rape Backlash (1994)

Slim Hopes (with ) (1995)

Jean Kilbourne

Dreamworlds II: Desire, Sex, Power in Music Video (1997)

Advertising and the End of the World (1998)

Off the Straight and Narrow (with ) (1998)

Katherine Sender

Tough Guise: Men, Violence and the Crisis in Masculinity (with ) (1999)

Jackson Katz

Killing Us Softly 3 (with ) (1999)

Jean Kilbourne

Wrestling with Manhood: Boys, Bullying & Battering (with ) (2002)

Jackson Katz

No Logo (2003), based on 's book No Logo

Naomi Klein

Playing UnFair, The Media Image of the Female Athlete (2003)

(with Jeremy Earp), (2004)

Hijacking Catastrophe: 9/11, Fear & the Selling of American Empire

(with Bathsheba Ratzkoff), (2004)

Peace, Propaganda & the Promised Land

Reel Bad Arabs: How Hollywood Vilifies a People (2006), based on 's 2001 book Reel Bad Arabs

Jack Shaheen

Dreamworlds 3: Desire, Sex & Power in Music Video (2007)

(2010)

The Codes of Gender

The Occupation of the American Mind: Israel's Public Relations War in the United States (2016)

Advertising at the Edge of the Apocalypse (2017)

Official website

at U. Mass. Amherst

Sut Jhally's page

NYT Filmography

at IMDb

Sut Jhally

Sut Jhally v. : What's wrong with advertising? (a debate), Stay Free magazine #16, Summer 1999

James Twitchell