TV Globo
TV Globo (stylized as tvglobo; Portuguese: [teˈve ˈɡlobu], "Globe TV", or simply Globo and alternatively as Global), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company[1] and one of the largest producers of telenovelas along with Televisa, TV Azteca, Telemundo, Caracol Televisión, RCN Televisión, Venevisión, Telefe, El Trece, GMA Network and ABS-CBN.[2] All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups.[3]
Not to be confused with Global Television Network or Globovisión.Type
Brazil
Nationwide
TV Globo Brasília
TV Globo Minas
TV Globo Pernambuco
TV Globo Rio
TV Globo São Paulo
Rio de Janeiro, Brazil
Portuguese
Globo Comunicação e Participações S.A.
- Jorge Nóbrega (CEO, Grupo Globo)
- João Roberto Marinho (Chairman, Grupo Globo)
26 April 1965
Rede Globo (1966–2021)
Rede Globo de Televisão (1970-1972)
Globo (2008-2021)
- 18 UHF (São Paulo)
- 21 UHF (Brasília)
- 29 UHF (Rio de Janeiro)
- 33 UHF (Belo Horizonte)
- 36 UHF (Recife)
Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Estúdios Globo, located in Jacarepaguá, in the same city. Globo is composed of 5 owned-and-operated television stations and 122 affiliates throughout Brazil[4] plus its own international networks, TV Globo Internacional and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting.[5]
According to Brazilian national and international statistical data, Globo is one of the largest media companies in the world, and produces around 2,400 hours of entertainment and 3,000 hours of journalism per year in Brazil. Through its network, the broadcaster covers 98.6% of Brazil's territory. Recognized for its production quality, the company has already been presented with 14 international Emmys. The international operations of Globo include seven pay-per-view television channels and a production and distribution division that distributes Brazilian sports and entertainment content to more than 190 countries around the world.[6]
In Brazil, Globo presently reaches 99.5% of potential viewers, practically the entire Brazilian population, with 5 owned-and-operated stations and 131 network affiliates that deliver programming to more than 183 million Brazilians. The network has been responsible for the 20 most-watched TV programs broadcast on Brazilian television, including Avenida Brasil, a 2012 record-breaking telenovela that reached 50 million viewers and was sold to 130 countries.[7][8]
The successful programming structure of TV Globo has not changed since the 1970s: In primetime Monday through Saturday it airs four telenovelas and the newscast Jornal Nacional. The three telenovelas, along with other productions are made in the net's Projac, the largest production center in South America.[9]
The four top-rated TV shows in Brazil are Globo's flashy hourlong soap operas, called novelas, at 6 pm, 7 p.m. and 9:00 p.m. nightly, and Globo's national evening news at 8 p.m.—all from the network's own studios. Globo also produces 90% of its programming.[10]
TV Globo (as it is known) has had a near monopoly on TV viewership and a symbiotic relationship with successive military and civilian governments. Its political and cultural sway in Brazil is unrivaled. "Globo has a very persuasive influence on diverse aspects of Brazilian society," comments Raul Reis, a former Brazilian journalist. Producing Brazilian-made programming in accordance with international technical standards, the television network grew to become the flagship of multimedia Globo Organization including cellular phone service, cable, television stations in Portugal and Mexico, book and magazine publishing, Internet and film production. Globo's cultural and financial power continues to grow. The company is dramatically expanding its role in Brazilian and Latin American media, transforming itself from an old-style family fiefdom into a twenty-first-century media conglomerate. Most recently, Globo struck a strategic alliance with Microsoft, which paid $126 million in August for an 11.5 percent share in Globo Cabo, the company's cable subsidiary. Now an international economic powerhouse, Globo no longer needs the perks its proximity to local power once offered: It is on the road to becoming Latin America's prime player in the world's mass-media market.[11]
Logo and identity[edit]
Globo's original logo was a stylized star, with shapes evoking the number 4—in reference to the channel number of its original station. In 1966, it was replaced by a circle with a mesh design; in 1969, after becoming a full network, the mesh circle was accompanied by seven interlocking circles in a horizontal row, representing Globo's seven original affiliates. The current Globo logo, consisting of a globe, a cut-out representing a television screen, and a second globe within the "screen", has been used in various forms since 1976, and was created by the German-born Austrian-Brazilian designer Hans Donner (pt; de).[63]
The original version, colored in blue and white, was replaced by a shaded metallic version in 1982. The following year, the same logo gained a three-dimensional version. In 1986, the logo adopted its longest-standing iteration, which rendered the two globes in silver, and fills the "screen" with a rainbow-colored gradient. The rainbow globe logo remained relatively unchanged through 2021, with changes limited to how the spheres and screen were rendered, such as in 2008 (where its materials were made less intricate, and the screen cut-out was made rectangular in reference to the 16:9 aspect ratio and digital television),[64][65][66] and in April 2014, where the metallic shading was replaced by a simpler white gloss, and a solid, two-dimensional version of the logo was used more frequently in marketing. Network staff stated that this version of the logo was intended to make it more "alive" and diverse, and make it better-suited for multi-platform use.[67][68]
By 2021, as part of a wider reorganization of Globo's media assets, Rede Globo had begun to phase in a rebranding to "TV Globo" (stylized in lowercase as "tvglobo").[69][70] TV Globo unveiled a revamped logo and identity in December 2021, developed by a team led by new chief art director Ricardo Moyano (who replaces the outgoing Donner). The three-dimensional version of Globo's new logo carries a softer, shaded appearance, and replaces the rainbow motif with variants of the logos carrying different color schemes (such as a light blue version with an orange and pink screen). The new branding will be phased in throughout 2022, and also includes refreshes of other Globo programs and presentation elements.[71][72]
(in Portuguese)
