The Chevrolet Tele-Theatre
The Chevrolet Tele-Theatre is an American anthology series that aired live on NBC Mondays at 8 pm EST from September 27, 1948 to June 26, 1950.[1] The program presented both news headlines and live dramatic performances of either original plays or works adapted for television from the stage. Sometimes the show was referred to as Chevrolet on Broadway or The Broadway Playhouse; particularly when the program was presenting an adapted stage work from New York City's theatre scene.[1]
The Chevrolet Tele-Theatre
Chevrolet on Broadway
The Broadway Playhouse
United States
English
2
82
Vic McLeod
25 minutes
September 27, 1948 –
June 26, 1950
The sponsor was Chevrolet, an automobile division of General Motors.[2] Beginning with the January 4, 1949, episode, the Chevrolet Central Office of General Motors was the sponsor, replacing Chevrolet dealers' groups.[3]
Production[edit]
Owen Davis Jr. was the program's first producer. When he died in a boating accident, Victor McLeod replaced him.[4] Barry Bernard and Garry Simpson were the directors. The program originated from WNBT.[5]
Effective January 24, 1949, the program was moved to the 8:30-9 p.m. Eastern Time slot on Mondays. That change allowed it to be shown live in the Midwest, via use of coaxial cable, rather than just in the East as had been the case in its previous time slot (30 minutes earlier on Mondays). The change meant that it was shown simultaneously on 12 NBC stations.[6]