The Discovery Store
The Discovery Store (also known as Must Have It) was a British high-street chain of stores, predominantly selling novelty gadgets, toys and lighting products. It was best known for being led by Phones 4u founder John Caudwell (as part of The Caudwell Group) from 2001 to 2005.
This article is about the former UK chain of gadget stores. For the American stores owned by the TV network of the same name, see Discovery Channel Store.Formerly
Must Have It
1991
2016
Barry Ricketts, John Caudwell, Geraldine Ricketts, Jonathan James Ricketts
Gadgets, toys, lighting
Addcore Limited (trademarks)
Legacy[edit]
In 2010, when questioned about his biggest business failure, John Caudwell stated that "I put too much effort into running a chain of gadget stores, “Must Have It”, in about 2002. I founded this as a national chain and stuck with it far too long, persevering for maybe two years, but the formula didn’t work."[13]