The Eras Tour
The Eras Tour is the ongoing sixth concert tour by the American singer-songwriter Taylor Swift. Consisting of 152 shows across five continents, the tour commenced on March 17, 2023, in Glendale, Arizona, United States, concluding on December 8, 2024, in Vancouver, Canada. With a global cultural impact, in 2023, the Eras Tour became the first tour to surpass $1 billion in revenue, making it the highest-grossing of all time.[3]
"Taylor Swift's The Eras Tour" redirects here. For the concert film, see Taylor Swift: The Eras Tour.Location
- Asia
- Australia
- Europe
- North America
- South America
March 17, 2023
December 8, 2024
152
$1.039 billion[2] (60 shows)
Announced after the release of her tenth studio album, Midnights (2022), the Eras Tour is Swift's second all-stadium tour after the 2018 Reputation Stadium Tour. Each show spans over 3.5 hours, with a set list of 44 songs grouped into 10 distinct acts that portray Swift's studio albums conceptually. It has received highly positive reviews from critics, emphasizing its concept, production, aesthetics and immersive ambience, as well as Swift's musicianship, vocals, stage presence and versatility.
The tour recorded unprecedented demand, ticket sales, venue attendance and technical obstacles that have led to imposition of price regulation and anti-scalping laws. Ticketmaster, an official ticketing partner, was scrutinized for its controversially ineffective sales of the tour's tickets and an alleged monopoly in the concert industry. The tour bolstered economies, businesses, and tourism worldwide; dominated news cycles and social media engagement; and garnered tributes and accolades from various governments and organizations.
Swift announced and released various works during the tour: the re-recorded albums Speak Now (Taylor's Version) and 1989 (Taylor's Version), the music videos for "Karma" and "I Can See You", editions of Midnights and her eleventh studio album The Tortured Poets Department (2024), and "Cruel Summer" as a single. An accompanying concert film was released to theaters worldwide on October 13, 2023; it was met with critical acclaim and became the highest-grossing concert film in history.
Commercial performance
Boxscore
The Eras Tour broke ticket sales records worldwide. In the first day of the US presale alone, the tour sold over 2.4 million tickets, the most sold by an artist in a single day,[173] surpassing Robbie Williams, who had sold 1.6 million tickets for his Close Encounters Tour in 2005.[174] Billboard reported on December 15 that the Eras Tour had already grossed an estimated US$554 million, and projected the US leg to finish with $591 million, surpassing the former all-time female record set by Madonna's Sticky & Sweet Tour ($407 million) in 2008–2009.[175][176] Following the tour's launch, Swift rose to number one on Pollstar's Artist Power Index chart.[177] MetLife Stadium named her their "#1 best-selling artist" of all time after the tour's third East Rutherford show, which was the 100th concert in the stadium's history.[178]
The Wall Street Journal reported that the Eras Tour "on track to become the biggest in concert history, with the potential to gross over $1 billion";[111] conservative Pollstar estimates projected a $1.4 billion gross.[179] Bloomberg News reported that the average gross per show on the US leg is $13 million.[180] Variety claimed the tour had grossed $2 billion as of October 2023.[181] According to Forbes, the Eras Tour has grossed $780 million from 56 shows as of August 2023, making it the highest-grossing tour by a woman in history based on its first North American leg alone, surpassing Beyoncé's Renaissance World Tour, and the second highest-grossing tour of all time, behind Elton John's Farewell Yellow Brick Road.[182] In November 2023, Billboard estimated a gross of over $900 million from the tour thus far and that the total could nearly double after the 2024 shows.[183] Although Swift's team stated they do not intend to announce the boxscore,[184] Pollstar reported in December 2023 an estimated gross of $1,039,263,762 from 60 shows that year, making the Eras Tour the highest-grossing concert tour ever and the first to reach the $1 billion mark.[2]
Philanthropy
Swift donated to food bank units at every stop of the Eras Tour, as reported by the respective organizations,[293][294] and exclusively employed various local businesses to fulfill her crew's daily requirements.[295] At the conclusion of the first US leg, Swift gave "unprecedented" bonus payments totaling over $55 million to her entire touring crew,[296][297] including $100,000 to each of the 50 truck drivers involved in transporting the stage setup and production equipment.[298] She also reportedly purchased more than double the carbon credits needed to offset emissions generated by her travel throughout the tour.[299] In October 2023, Swift donated Eras Tour tickets to the Rare Impact Fund, a charity and mental health awareness initiative by American singer Selena Gomez's cosmetic company, Rare Beauty. The auctioned tickets sold for $15,000 and were the "biggest ticket item of the event".[300]
Adapted from the credits of Taylor Swift: The Eras Tour concert film.[319]
Band
Dancers