Background[edit]

Jack Whigham, a Hollywood agent, and Bryan Zuriff, a film and TV producer, conceived the event. Zuriff was a fan of The Skins Game—a former PGA Tour unofficial event that was held around Thanksgiving weekend—and envisioned a concept for a golf event that would, as explained by Whigham, be "played the way a lot of us play with our buddies on the weekends? You know, where you bet on everything and talk smack and basically have this continually running dialogue of giving each other" grief.^[1]


Mark Steinberg, an agent who represented Tiger Woods (who competed in the first two events), contrasted the event with Monday Night Golf—a series of primetime, network television events largely intended to be a vehicle for Woods at the height of his popularity—stating that it would feature both sports and entertainment elements and not be focused purely on competitive aspects.^[1] The event would be jointly-owned by Woods and Phil Mickelson (an associate of Zuriff's and a competitor in the first four entries), but the entity still had to pay a rights fee to the PGA Tour—which would impose some restrictions and conditions on the presentation and format of the event.^[1]