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The WB

The WB Television Network (shortened to The WB, and nicknamed the "Frog Network" or "The Frog" for its former mascot Michigan J. Frog[3]) was an American television network launched on broadcast television on January 11, 1995,[4] as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner (and from which The WB received its name). The network aired programs targeting teenagers and young adults between the ages of 13 and 35, while its children's division, Kids' WB, targeted children between the ages of 4 and 12.

"The WB Television Network" redirects here. For the American television production company, see Warner Bros. Television Studios. For the channel in India, see WB Channel. For the Latin American and East Asian channel, see Warner TV. For other uses, see WB.

Type

The WB Television Network, Inc.[2]

November 2, 1993 (1993-11-02)

January 11, 1995 (1995-01-11)

September 17, 2006 (2006-09-17)
(11 years, 244 days)

thewb.com (2005 archive)

On January 24, 2006, Warner Bros. and CBS Corporation announced plans to replace their respective subsidiary networks, The WB and UPN, with The CW later that same year.[5] The WB ended its operations on September 17, 2006, with some programs from both it and competitor UPN (which had shut down on September 15) moving to The CW when it launched the following day, September 18.


Time Warner re-used the WB brand for an online network that launched on April 28, 2008. Until it was closed in December 2013, the website allowed users to watch shows aired on the former television network, as well as programming from the defunct In2TV service created prior to Time Warner's spinoff of AOL. The website could only be accessed within the United States.[6][7]

Differences between The WB and the "Big Four" networks[edit]

Scheduling[edit]

At the time of its shutdown, The WB ran only two hours of primetime network programming on Monday through Fridays and five hours on Sundays, compared to the three Monday through Saturday and four Sunday primetime hours offered by the Big Three networks (unlike The WB, UPN never carried any weekend primetime programming, though it did offer a movie package to its affiliates on weekend afternoons until September 2000, when the latter was replaced with a two-hour repeat block of UPN programs). This primetime scheduling allowed for many of the network's affiliates to air local newscasts during the 10:00–11:00 p.m. (Eastern and Pacific) time period.


The WB never ran network programming on Saturday nights – despite the fact that the network maintained a children's program block on Saturday mornings – allowing affiliates to run syndicated programs, sports, movies or network programs that were preempted from earlier in the week due to special programming, in the 8:00–10:00 p.m. (Eastern and Pacific) time period. The network's Sunday schedule was originally three hours when The WB began programming that night in September 1995, but expanded to five hours (from 5:00 to 10:00 p.m. Eastern and Pacific Time) in September 2002, with the creation of the "EasyView" repeat block (that block was retained by The CW, which initially adopted The WB's scheduling model until it turned Sunday programming over to its affiliates in September 2009).


In comparison to ABC and CBS, The WB also had the fewest hours devoted to daytime programming on weekdays between September 2001 (when the network dropped the weekday morning block of Kids' WB programs) and September 2006, running only two hours of programming each weekday afternoon (compared to 4½ hours on CBS and four hours on ABC) – NBC in comparison ran only three hours of daytime programming each weekday (not counting its morning news program Today) until September 2000, when it scaled back its daytime programming block to two hours. Because of these reasons, the schedules of The WB's affiliates were largely composed of syndicated programming.

Affiliate distribution[edit]

The WB was the only English language broadcast network that historically did not have any owned-and-operated stations. Although Tribune Broadcasting maintained an ownership stake in The WB, its stations in the three largest television markets of New York City (WPIX), Los Angeles (KTLA) and Chicago (WGN-TV) were affiliates of the network since Tribune did not have a controlling ownership interest in the network to allow its stations to be constituted as O&Os (by 2005, Tribune owned 22.5% of the network, while Time Warner held the controlling 77.5% interest). Time Warner did not have a station group of its own at the time (and still does not in the present day); although its Turner Broadcasting System division did own Atlanta independent station WPCH-TV (then WTBS-TV, the local feed of then-superstation TBS) at the time, but it never carried WB programming due to the network's affiliation with WATL, which Tribune Broadcasting had owned from 1999 (when it acquired the station from Qwest Broadcasting, which was part-owned by Tribune) to 2006 (when it sold the station to the Gannett Company, now Tegna, Inc.).


Unlike the other major networks, The WB distributed its programming in markets that did not have enough commercial television stations to support a standalone WB affiliate to cable-only outlets: the superstation feed of WGN-TV (now known as NewsNation and since converted into a general news cable channel) carried the network's programming from January 1995 to October 1999 to make The WB available primarily to areas where it did not yet have a full-time affiliate. While viewers in the Chicago area saw primetime and Kids' WB programming on separate stations until September 2004 (primetime shows on WGN-TV and children's programs on WCIU-TV), the WGN superstation feed carried the WB's entire schedule during the four-year period that it carried the network.


On September 21, 1998, The WB launched The WB 100+ Station Group, an alternate national feed for small and certain mid-sized U.S. markets (generally those within the bottom 110 Nielsen media markets).[61][62][63] The service – which transmitted its content via an IBM-developed data server network that digitally transmitted local and national advertisements, promos, station identifications and customized logo bugs to each individual affiliate, with the programming feeds and accompanying data being relayed via satellite and stored to a wireless PC-based system (known as a "station in a box") – was primarily affiliated with cable-only television channels (which were mainly operated by area cable providers), though it was also carried on full-power or low-power stations in some markets. The WB 100+ offered its own master schedule with programs available on the syndication market that were acquired by The WB (including some feature films and infomercials) airing outside of network programming hours; the addition of local advertisements and newscasts were at the discretion of the local distributor. Most of the stations that were part of The WB 100+ Station Group joined The CW Plus after The CW's September 2006 launch,[64][65] though most of the cable-only affiliates that became part of The CW Plus have since been replaced by or converted into digital subchannels carried by major network affiliates.


WT05 in Toledo, Ohio, was the only cable-exclusive WB affiliate that was not part of The WB 100+ Station Group; owner Block Communications (which operates area cable provider Buckeye CableSystem) handled programming for WT05, running its own schedule of syndicated programs during non-network hours – a model the channel maintained as a CW affiliate until its shutdown and replacement by WTVG-DT2 in October 2014. In certain mid-sized and smaller markets, some of The WB's stations held dual affiliations with another major network – most commonly, UPN (with The WB often serving as the primary affiliation) – if there were not enough television stations to allow both networks to maintain separate affiliates (though this was also the case in a few markets where enough stations were available for a standalone affiliate).

News programming[edit]

News programming on The WB's affiliates was similar to Fox stations at the time in that the quantity of newscasts varied from station to station. Roughly half of The WB's approximately 200 affiliates aired a local newscast in the 10:00–11:00 p.m. Eastern/Pacific (9:00–10:00 p.m. Central/Mountain) time slot at some point during or throughout their affiliations with the network. Fundamentally, the newscast schedules on WB affiliates varied considerably between stations compared to those affiliated with ABC, CBS, NBC and especially Fox. Most WB affiliates generally ran a two-hour morning newscast on weekdays and/or a half-hour or hour-long 10:00 p.m. newscast on Monday through Fridays only or all seven nights of the week; although there were a few larger market stations that maintained in-house news departments that also produced midday newscasts and had morning newscasts that began in the then-traditional 5:00–7:00 a.m. timeslot; early evening newscasts were largely absent on most of these stations.


The WB affiliate body had fewer news-producing stations in comparison to stations aligned with the Big Three television networks (NBC, ABC and CBS) and considerably fewer than Fox (which has only around 70 stations with in-house news departments, with most of its stations outsourcing their news programming to a competitor). When the network launched in January 1995, The WB automatically gained five affiliates with functioning news departments through the initial agreement with Tribune Broadcasting, all of whom founded their news operations as either independent stations or during early affiliations with other networks, such as the DuMont Television Network: WGN-TV in Chicago, WPIX in New York City, KTLA in Los Angeles, KWGN-TV in Denver and WLVI-TV in Boston (a fifth news-producing station owned by Tribune at the time, WGNX in Atlanta, was to become a WB charter affiliate but instead affiliated with CBS after WAGA-TV dropped that network to join Fox in December 1994, through a groupwide affiliation deal between Fox and WAGA owner New World Communications).[66] KPLR-TV in St. Louis (which would not be acquired by Tribune until 2003, when it bought the station from ACME Communications) also continued to produce a 9:00 p.m. newscast as a WB affiliate; while Phoenix, Arizona's KTVK began running expanded newscasts shortly before joining The WB at the network's launch (it had earlier lost the ABC affiliation to KNXV-TV; The WB affiliation moved to KASW, which KTVK began managing under a local marketing agreement upon its sign-on, in September 1995).


In the late 1990s, Tribune asked the company's remaining WB-affiliated stations that did not run newscasts to develop their own news departments; the only stations to do this were KDAF in DallasFort Worth, KHWB in Houston, KSWB-TV in San Diego and WPHL-TV in Philadelphia – the first three debuted their newscasts in 1999, while WPHL had debuted a 10:00 p.m. newscast that was produced in conjunction with The Philadelphia Inquirer in 1994, before WPHL took over production of the program in 1996. KSWB and WPHL would both shutter their news departments in 2005, outsourcing production of their 10:00 p.m. newscasts to NBC owned-and-operated stations in their respective markets (KSWB restored in-house newscasts after it switched from WB successor The CW to Fox in August 2008).[67][68][69] KNTV in San Jose became the largest news-producing WB affiliate by market size to be owned by a company other than Tribune (and the only other affiliate of the network to produce early evening newscasts, after KTVK) after it terminated its ABC affiliation, and began carrying WB programming (in a partial simulcast with then-sister station KBWB-TV) in 2000, before affiliating with – and then ultimately being purchased by – NBC in 2002.


Sinclair Broadcast Group also operated several WB affiliates with local news departments: Raleigh's WLFL was the only WB affiliate that the company owned which had an existing news operation at the time it joined the network (WLFL began producing a 10:00 p.m. newscast as a Fox affiliate in 1992, six years before it joined The WB); Sinclair's Tampa, Buffalo, Milwaukee, Cincinnati, Las Vegas and Norfolk[70] WB affiliates began producing their own newscasts through Sinclair's local/national hybrid news format News Central in the early 2000s. The news departments of all seven of those stations were shut down in 2006 due to companywide cutbacks in Sinclair's news operations and the discontinuance of News Central.[71][72] Of the former WB affiliates that produced newscasts during their affiliation with the network, only WGN-TV, WPIX, KTLA, KDAF and KIAH (all of whom became affiliates of The CW) continue to maintain self-supporting news departments as of December 2014 (KPLR and KWGN respectively merged their news departments with those of Fox affiliates KTVI and KDVR through a 2008 management agreement between Tribune and Local TV, while WLVI's news department was shut down after Tribune sold the station to Sunbeam Television in 2006, with production of its 10:00 p.m. newscast taken over by new sister station WHDH).


In most markets, the local WB affiliate either outsourced news programming to an NBC, ABC or CBS station in the market (either due to insufficient funds for production of their own newscasts or in later years after the FCC permitted duopolies in markets with at least eight unique station owners in 2000, the station being operated through a legal duopoly or operational agreement with a major network affiliate) or opted to carry syndicated programming in the hour following The WB's primetime programming. As with Fox affiliates, WB-affiliated stations whose newscasts were produced by a same-market competitor tended to have fewer programming hours devoted to news than the station producing the broadcasts.

2006 United States broadcast TV realignment

UPN

DuMont Television Network

a similarly developed network in Canada, not related to the American cable network

E!

the television network that replaced The WB and UPN, created by Warner Bros. and CBS Corporation

The CW

from The Encyclopedia of Television

WB Network