The Wiz Live!
The Wiz Live! is an American television special that aired live on NBC on December 3, 2015.[1] Produced by Craig Zadan and Neil Meron, it is a performance of a new adaptation of the 1975 Broadway musical The Wiz, a soul/R&B reinterpretation of L. Frank Baum's 1900 novel The Wonderful Wizard of Oz.[2] The broadcast is performed live from Grumman Studios in Bethpage, New York. This adaptation of the musical combines aspects of both the Broadway play and its 1978 film adaptation.[3]
The Wiz Live!
United States
English
111 minutes
December 3, 2015
Production[edit]
Development[edit]
The production, a co-production between Universal Television and Cirque du Soleil Theatrical – who provided special acrobatic performers for the "Tornado", "You Can't Win", and "Funky Monkeys" sequences[7][8] – was a follow-up to NBC's live musical events, The Sound of Music Live! and Peter Pan Live!. Like the previous specials, The Wiz Live! was televised from Grumman Studios in Bethpage, New York.[9] The role of Dorothy was cast via an open audition on June 6, 2015. On August 5, it was announced on Today that Shanice Williams of New Jersey would fill the role in The Wiz Live!. Williams had co-starred in local productions of You're a Good Man, Charlie Brown and West Side Story among others, and in 2014, was nominated for a Paper Mill Playhouse Rising Star Award for best leading actress.[10]
The special was directed by Kenny Leon and adapted for television by Harvey Fierstein from the original musical's book by William F. Brown. Fatima Robinson was the program's choreographer, with Harvey Mason, Jr. and Stephen Oremus serving as the musical directors.[11] Songs from the original Broadway production were featured, with two exceptions: "You Can't Win", a song cut from the musical and first used in its 1978 feature film adaptation as sung by Michael Jackson, was used in place of the Scarecrow's key number "I Was Born on the Day Before Yesterday", and "We Got It",[6] a new song composed by Harvey Mason Jr., Stephen Oremus with stars Ne-Yo and Elijah Kelley, was performed as Dorothy, the Scarecrow, the Tin Man, and the Cowardly Lion began their journey to find and kill the Wicked Witch of the West.[2]
The Wiz Live! was the first live TV program in US history to contain audio description for blind or visually impaired viewers.[12]
Marketing[edit]
The cost of a 30-second commercial during The Wiz ranged between $330,000 to $350,000, marking a drop from the $345,000 to $400,000 cost of ad time during Peter Pan Live!. The decrease in ad cost was attributed to the modest viewership of Peter Pan in comparison to The Sound of Music Live!, which an analyst felt was a result of the reduced novelty of the production in comparison to The Sound of Music. Reddi-wip served as a main sponsor of the presentation; Walmart, which served as a major sponsor of NBC's previous live musicals, declined to participate. NBC produced themed commercials to air throughout the special as part of the brand's "Share the Joy" campaign; one, which was timed to air after the corresponding scene in the musical, featured "A Brand New Day" being performed by students of the Excel Academy in Hyattsville, Maryland—a school which ConAgra Foods had donated money to in support of musical arts.[13][14][15][16][17]
Reception[edit]
Critical reception[edit]
The Wiz Live! received positive reviews from critics, who praised the acting and singing abilities of the cast and for being an improvement over the two previous live NBC musicals. On Rotten Tomatoes, the show has a 91% rating, based on 33 reviews, with an average rating of 8.8/10. The site's consensus states: "The Wiz Live! is several notches above NBC's other musical broadcasts thanks to bold performances and large-scale production pieces."[18] Metacritic reports a weighted average of 73 out of 100, based on 16 critics, indicating "generally favorable reviews".[19]
Viewership[edit]
The Wiz Live! was seen by 11.5 million viewers, with a 3.4 rating in the 18-49 demographic. Although higher than Peter Pan Live!, it trailed a Thursday Night Football game on CBS between the Detroit Lions and Green Bay Packers, which was seen by around 17 million.[20][21] Average household viewership was notably higher in markets with a large African-American population, such as Atlanta, Baltimore, Norfolk, Richmond, and Washington, D.C.[21] Nielsen also reported that the special produced the most social network interactions of any live television event in the past four years; there were three times as many Twitter postings related to The Wiz Live! than there were related to Peter Pan Live!.[21] NBC rebroadcast the special on December 19, 2015.[22] The rebroadcast was seen by 1.6 million viewers.[23]
Home media[edit]
NBC released a DVD of the special on December 22, 2015,[33] through Universal Studios Home Entertainment. The DVD includes a behind-the-scenes special, The Making of The Wiz Live![34] As part of Andrew Lloyd Webber's The Shows Must Go On, the full show was made available on YouTube for a limited time, to support the African-American community and other communities of color during the George Floyd protests.[35][36]