Tiffany Theater
The Tiffany Theater was the first theater on the Sunset Strip in West Hollywood, California.[1] It stood west of La Cienega between the Playboy Club and Dino's Lodge restaurant. Before being converted from the Mary Webb Davis Modeling School office at 8532 W. Sunset Blvd to a movie theater, the building had been seen in the 1958–1964 television series 77 Sunset Strip as the office for detectives Efrem Zimbalist, Jr., Roger Smith, and Edd Byrnes.[2]
Location
8532 West Sunset Boulevard
West Hollywood, California
United States
Theater
November 2, 1966
2004
August 8, 2013
$250,000
Jack Edwards
History[edit]
The Tiffany opened on November 2, 1966 and was owned by producer Robert L. Lippert and veteran exhibitor Harold Goldman. It was equipped with 400 seats, and boasted “Continental Seating” with no aisle up the middle for “maximum audience viewing and comfort.” It was designed by architect Jack Edwards and built by Lippert Construction Company, with carpets provided by B.F. Shearer and seats from Haywood –Wakefield. The interior of the theater was designed by Ben Mayer with the new façade and marquee designed by Heath & Company for the structure that was originally built in 1935. One of its unique design elements was that the entrance was located to the right side of the screen and in the middle of the auditorium separating it into long top and bottom sections instead of the more common left, center and right design. At the time, the $250,000 theater was the most expensive house Lippert had ever built.[3] The newly opened Tiffany Theater can be seen in the Mondo documentary The Forbidden. In that film, the marquee displays "Young Aphrodites" and Bergman's "Smiles of a Summer Night."[4] "Young Aphrodites" was the first film to be shown there, with gala champagne opening. It can also be seen in the 1967 John Boorman film "Point Blank" when the character 'Walker', portrayed by Lee Marvin first sees the 'Yost' character played by Keenan Wynn. The theatre can be seen from the roof of the Lou Costello Building opposite and is showing the 1965 Danish sex comedy "Eric Soya's 17", also known as "Sytten".
By 1968, the Tiffany was hosting live performances by the improv troop, The Committee, featuring future celebrities Howard Hessman, Peter Bonerz and Rob Reiner. The act was filmed, and it debuted as a feature film at the Tiffany in May, 1978. The Committee was followed by the "Sensual Musical Fantasy" As You Like It (based on Shakespeare's play), which took the stage for several months. In 1970, it was replaced by a live show called "Man and Wife," which was advertised as a "documentary performance" depicting scenes from a marriage. Legal trouble erupted as the show was declared obscene by a local Judge. Although cast members testified it was simulated, several performers were arrested for performing a scene "allegedly involving sexual intercourse."[5]
Final days[edit]
The Tiffany's facade remained relatively unchanged until May 1997, when the theater was shut down for interior improvements and an exterior redesign, modernizing the look by covering the upstairs suite windows with stucco. It reopened in September of the same year.[12] In 1999, there was talk of moving the theater across the street as part of a re-development plan for the entire block, though "The Sunset Millennium Project" was postponed for many years. The Tiffany remained a live theater through 2002, and in 2004, it briefly became the home of the Actors Studio,[13] though it closed at the end of that year. It remained closed and available for lease until 2013.
On August 8, 2013, CIM Group began demolition of the Tiffany and the surrounding structures to make way for its re-christened Sunset/La Cienega Project, a hotel development at 8490 Sunset Boulevard and residential development at 8500 Sunset Boulevard.[14] On August 26, the Tiffany's historic sign letters were part of an archival rescue by Tommy Gelinas of Valley Relics Museum and Alison Martino's Vintage Los Angeles preservation group. Jason Relic Hunter removed the sign with the help of a crew of volunteers, while a small group of the theater's former patrons gathered to watch. The theater letters are now displayed at Valley Relics Museum.[15] The demolition of the Tiffany Theater was completed on August 30, 2013. All that remains of the historic block is a marker in the sidewalk at what was 8524 Sunset Blvd, designating it as the shooting location of 77 Sunset Strip.[16]