Timbaland

1994–2005[edit]

Rapper Missy Elliott heard his material and began working with him. She and her R&B group, Sista, auditioned for DeVante Swing, a producer and member of the successful R&B act Jodeci. DeVante signed Sista to his Swing Mob record label and Elliott brought Mosley and Barcliff along with her to New York, where Swing Mob was based. It was DeVante who renamed the young producer Timbaland, after the Timberland brand of construction boots.^[17] He and Magoo became part of Devante Swings lable called Swing Mob signees known as "Da Bassment" crew, joining artists such as R&B singer Ginuwine, male vocal group Playa (Smoke E. Digglera, Static Major and Digital Black), and the girl group Sugah which members included Rolita White , Susan Weems , and Charlene Tweet Keys .^[12] Timbaland did production work on a number of projects with DeVante, including the 1995 Jodeci LP The Show, The After-Party, The Hotel, and Sista's (unreleased) début LP 4 All the Sistas Around da World. Elliott began receiving recognition as a songwriter for artists such as R&B girl group 702 and MC Lyte. Due to Timbaland's connection with her, he was often contacted to produce remixes of her songs.^[18]


Timbaland began his producing career for R&B acts. In the early to mid-1990s, he produced a few songs for R&B acts such as Jodeci and Sista. In 1996, he made his mainstream breakthrough by producing the majority of both Aaliyah's second album One in a Million and Ginuwine's debut album Ginuwine...the Bachelor. This included the major hit singles "If Your Girl Only Knew" by Aaliyah and "Pony" by Ginuwine. While Timbaland was initially producing for R&B artists, his trademark sound was very much rooted in hip-hop with its fast-paced nature and clear drum breaks. He was taking a hip-hop sound and applying it to R&B, and in this way his sound was instrumental in blurring the distinction between hip-hop and R&B production.^[19] In 1997, he fully produced Supa Dupa Fly, the debut album of Missy Elliott, who had been a childhood friend of Mosley. In this album Timbaland continued with his now trademark electronic production style, but since Missy frequently rapped the music was considered hip-hop. Also in 1997, he released his first album with his partner Magoo, Welcome to Our World, also a hip-hop album. In the late 1990s, his hip-hop production sound would become very influential and common as he produced for many high-profile hip-hop artists including Jay-Z, Nas, and The LOX. In 1999, he scored a major hit with Jay-Z and rap group UGK with the hit "Big Pimpin'". He also fully produced Missy's second album in 1999, Da Real World. During this time, Timbaland continued to produce primarily for R&B artists. He continued to produce for Ginuwine and Aaliyah, as well as contributing significantly to albums by Xscape, Nicole, Playa, and Total. He remixed Usher's major hit "You Make Me Wanna". In the early 2000s Timbaland produced songs including Ludacris' "Roll Out (My Business)",^[20] Jay-Z's "Hola' Hovito",^[21] Petey Pablo's "Raise Up",^[22] and Beck's cover of David Bowie's "Diamond Dogs" during this period.^[23] He also contributed three songs, all eventually released as singles, to Aaliyah’s self-titled third album, the exotic lead single "We Need a Resolution" (featuring himself rapping a verse), "More than a Woman", and the ballad "I Care 4 U".^[24] He also makes an appearance in Aaliyah's single "Try Again", which he also produced and co-wrote.


Timbaland & Magoo’s second album together was slated for release in November 2000. Indecent Proposal was to feature appearances by Beck, Aaliyah, as well as new Timbaland protégés—some from his new Beat Club Records imprint--Ms. Jade, Kiley Dean, Sebastian (Timbaland's brother), Petey Pablo, and Tweet (who was a member of Sugah during the Swing Mob days). The album was delayed for an entire year, finally released in November 2001. It was a commercial disappointment. Beck’s vocals for the track "I Am Music" were not included on the last version, which instead featured Timbaland singing along with Steve "Static" Garrett of Playa and Aaliyah.^[25] The first release on Beat Club was the début album by Bubba Sparxxx in September 2001, Dark Days, Bright Nights.^[26] The loss of Aaliyah deeply affected Timbaland. In a phone call to the MTV show Total Request Live, Timbaland said: