In 1967, Sean Connery was voted most popular male star and Julie Christie most popular female star.

[147]

The Motion Picture Herald published a similar list for the UK, listing the most popular stars at the British box office, including the most popular British stars.

*Another poll by Sidney L. Bernstein of his theatre group listed these actors.^[127]

Edward Arnold

Fred Astaire

John Barrymore

James Cagney

Joan Crawford

Dolores del Río

Marlene Dietrich

Kay Francis

Greta Garbo

Katharine Hepburn

Norma Shearer

Mae West

In 1938 a list was published of stars who were considered "box office poison" by exhibitors. The list was from Harry Brandt of the Independent Theater Owners Association.^[155]

The stars included:

Brigitte Bardot

Marlon Brando

Yul Brynner

Tony Curtis

Glenn Ford

James Garner

William Holden

Rock Hudson

Anthony Quinn

Natalie Wood

In 1968 Variety magazine published a list of ten stars it considered overpriced. The stars charged at least $250,000 a film and had at least four flops in a row recently:^[156]^[157]