Under Armour
Under Armour, Inc. is an American sportswear company that manufactures footwear and apparel headquartered in Baltimore, Maryland, United States.[3]
Company type
1996
Baltimore, Maryland, U.S.
Worldwide
- Kevin Plank
(Executive Chairman)
Colin Browne
(interim President and CEO)
17,500 (As of December 31, 2021)[1]
Community involvement
UA Give Back is Under Armour's effort to become involved in different facets of the world community. They have different branches in their organization that specialize in each cause that Under Armour supports. They consist of the UA Power in Pink, UA Freedom and UA Win Global.[84]
UA Power in Pink is an Under Armour program that promotes women using exercise and fitness to fight breast cancer.[85] UA Freedom is an Under Armour program that supports the efforts of the Wounded Warrior Project whose mission is to honor, raise awareness, and aid wounded veterans and military service members.[86] UA Win Global is a children's athletics program which focuses on "underserved communities" by enhancing play areas, investing in sports programs and providing support for sports coaches.[87]
As of 2012, Under Armour was the sponsor of the Baseball Factory's "Premium Video Program", which holds more than 100 events for youth athletes across the United States annually.[88]
After ads of many brands ran on extremist channels promoting extremist content on YouTube, Under Armour pulled its ad from Alphabet Inc. owned YouTube.[89]
