UNCF
UNCF, the United Negro College Fund, also known as the United Fund, is an American philanthropic organization that funds scholarships for black students and general scholarship funds for 37 private historically black colleges and universities. UNCF was incorporated on April 25, 1944, by Frederick D. Patterson (then president of what is now Tuskegee University), Mary McLeod Bethune, and others. UNCF is headquartered at 1805 7th Street, NW in Washington, D.C.[4] In 2005, UNCF supported approximately 65,000 students at over 900 colleges and universities with approximately $113 million in grants and scholarships. About 60% of these students are the first in their families to attend college, and 62% have annual family incomes of less than $25,000. UNCF also administers over 450 named scholarships.
Not to be confused with UNICEF.UNCF's president and chief executive officer is Michael Lomax. Past presidents of the UNCF included William H. Gray[5] and Vernon Jordan.[6]
Scholarships[edit]
Though founded to address funding inequities in education resources for African Americans, UNCF-administered scholarships are open to all ethnicities; the great majority of recipients are still African-American. It provides scholarships to students attending its member colleges as well as to those going elsewhere.[7]
Graduates of UNCF member institutions and scholarships have included many Black people in the fields of business, politics, health care and the arts. Some prominent UNCF alumni include: Dr. Martin Luther King Jr., a Nobel Peace Prize laureate and leader in the civil rights movement; Alexis Herman, former U.S. Secretary of Labor; movie director Spike Lee; actor Samuel L. Jackson; General Chappie James, the U.S. Air Force’s first black four-star general; and Dr. David Satcher, a former U.S. Surgeon General and director of the Centers for Disease Control.[8]
History[edit]
In 1944 William J. Trent, a long-time activist for education for black people, joined with Tuskegee Institute President Frederick D. Patterson and Mary McLeod Bethune to found the UNCF, a nonprofit that united college presidents to raise money collectively through an "appeal to the national conscience". As the first executive director from the organization's start in 1944 until 1964, Trent raised $78 million for historically Black colleges so they could become "strong citadels of learning, carriers of the American dream, seedbeds of social evolution and revolution".[9] In 2008, reflecting shifting attitudes toward the word Negro in its name, the UNCF shifted from using its full name to using only its initials, releasing a new logo with the initials alone and featuring their slogan more prominently.[10][11]
The UNCF motto[edit]
In 1972, the UNCF adopted as its motto the maxim "A mind is a terrible thing to waste." This maxim has become one of the most widely recognized slogans in advertising history.[19] The motto was notably mangled in a 1989 address to the organization by then–Vice President of the United States Dan Quayle, who stated: "And you take the U.N.C.F. model that what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is."[20]
The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam, in partnership with the Ad Council.[21]
A lesser-known slogan the UNCF also uses, in reference to its intended beneficiaries, points out that they're "not asking for a handout, just a hand."[22]