Uproxx
Uproxx (stylized in all caps) is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital (later renamed Uproxx Media Group) in 2014. The site's target audience is men aged 18–34.[1] It was acquired by Warner Music Group in August 2018, with Myer and CEO Benjamin Blank remaining in control of the company's operations.[2]
Type of site
News and entertainment
English
2008
Uproxx LLC (Warner Music Group)
- Benjamin Blank (CEO)
- Jarret Myer (Co-Founder, Publisher)
- Kristopher Maske (Head of Publishing)
Active
History[edit]
Uproxx was founded in 2008 by Jarret Myer and Brian Brater. The two also founded hip hop label Rawkus Records in 1996[3] and YouTube media company Big Frame in 2011.[4] Uproxx was initially a network of blogs and formed when the founders partnered with the owners of other blogs, including acquiring With Leather and FilmDrunk[5] from Fat Penguin Media founder Ryan Perry, who later signed on as creative director.
Uproxx was acquired by Woven Digital in April 2014.[1] Myer joined Woven as general manager of publishing.[6]
In December 2014, Woven raised US$18 million in Series A funding. A portion of the capital was allocated to growing Uproxx through staff hires and video development, including new web series.[7][8] Uproxx acquired Dime Magazine in January 2015 to expand the sports division of the site.[9] Warner Music Group acquired Uproxx in August 2018.[10]