Video production
Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (electronic moving images) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live production), or after an event has occurred (post-production).[1]
Currently, the majority of video content is captured through electronic media like an SD card for consumer grade cameras, or on solid state storage and flash storage for professional grade cameras. Video content that is distributed digitally on the internet often appears in common formats such as the MPEG container format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx).
Video production companies and video production agencies are specialist agencies that use video production to help grow brands for marketing.
Types of videos[edit]
There are many different types of video production. The most common include film and TV production, television commercials, internet commercials, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. The term "Video Production" is reserved only for content creation that is taken through all phases of production (Pre-production, Production, and Post-production) and created with a specific audience in mind. A person filming a concert, or their child's band recital with a smartphone or video camera for the sole purpose of capturing the memory would fall under the category of "home movies" not video production.
Production scale is determined by crew size and not the location of the production, or the type of content captured. Crew size in most cases will determine a project's quality and is not a limitation of what kind of content can be captured. There are feature films that have been captured by a crew of just 2 people, and corporate videos that leverage teams of 10 or more.
Some examples of production scale include:
The same shooting styles used in filmmaking can also be used in video production. There is not a singular type of style that is used for every kind of video content captured. Instead, style changes depending on the type of video being created, and the desired tone and message of the video.
Video production for distance education is the process of capturing, editing, and presenting educational material specifically for use in on-line education. Teachers integrate best practice teaching techniques to create scripts, organize content, capture video footage, edit footage using computer based video editing software to deliver final educational material over the Internet. It differs from other types of video production in at least three ways:[3]
The primary purpose of using video in distance education is to improve understanding and comprehension in a synchronous or asynchronous manner.[3]
Webcasting is also being used in education for distance learning projects; one innovative use was the DiveLive programs.[4]
For example, Nautilus Productions details an exploration of a notable shipwreck:
Light art video production[edit]
Videos are produced for different areas. The luminous experience of electricity was very successful at the Vivid Festival in 2013, the same year the German group Kraftwerk performed there. A few years later, they themselves projected a light show in combination with their hits on Museum_Kunstpalast in Düsseldorf. Light art appears in music videos too, such as the one by artist Marc Engelhard.[9][10][11]
