Katana VentraIP

Vision statement

A vision statement is a high-level,[1] inspirational[1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.[2][3]

Vision statements may fill the following functions for a company:[4]


A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:[6]

Strategic planning

Mission statement

Strategy Markup Language

Project Management Institute (2021). A guide to the project management body of knowledge (PMBOK guide). Project Management Institute (7th ed.). Newtown Square, PA.  978-1-62825-664-2.{{cite book}}: CS1 maint: location missing publisher (link)

ISBN