Volkstümliche Musik
Volkstümliche Musik (German for "folksy/traditional/popular music") is a modern popular derivation of the traditional Volksmusik genre of German-speaking regions. Though it is often marketed as Volksmusik, it differs from traditional folk music in that it is commercially performed by celebrity singers and concentrates on newly created sentimental and cheerful feel-good compositions. Volkstümliche Musik is sometimes instrumental, but usually presented by one or especially two singers and is most popular amongst an adult audience in Germany, Austria, Switzerland, and also in South Tyrol (Italy), Alsace-Moselle (France), Netherlands, Flanders (Belgium), Slovenia, Silesia (Poland) and northern Croatia.
Characteristics[edit]
Closely related to the German schlager genre, many titles stress a Heimat affect, being presented in regional dialects (e.g. Bavarian, Upper Saxon, Low German) or colloquial language (e.g. Rhinelandic) and invoke local and regional lifestyles and traditions, particularly dances. Brass and Alpine musical instruments, such as Alphorns, Zithers, acoustic guitars, violas, and harmonicas are frequently featured, although most commercial productions nowadays employ drum machines and synthesizers. Yodeling is also common.
History[edit]
From the early 1960s onwards, Volkstümliche Musik was conceived for commercial reasons as a counterweight to youth-oriented rock and pop music. The adjective volkstümlich refers to the borrowing of German folklore elements, connecting them to virtually all kinds of light dance and popular music of the 19th and early 20th centuries, from waltz to swing music. The large popularity of this music genre led to the development of volkstümliche record charts and various radio and television broadcasts with popular presenters like Carolin Reiber or Maria Hellwig.
Volkstümliche Musik was influenced by Flower Power songs as well as by popular classical pieces during the 1970s and has been increasingly mingled with schlager music, promoted by successful singers like Heino serving as a model for performers like Die Flippers, Andy Borg or Kristina Bach. Its diffusion was further boosted by comprehensive TV broadcasting with some of the most popular programmes including Musikantenstadl (since 1981), Grand Prix der Volksmusik (1986–2010) and Lustige Musikanten with Marianne & Michael. Beside Volkstümliche Musik, these telecasts also feature big bands, country and even samba music.