1993–2008: Rise to prominence[edit]

Palmer started his career as a teenager in 1993 with his first recording "Love Fat Woman", which he released on Alvin Reid's label "One Heart" using the moniker "Adi Banton", an homage to Buju Banton.^[12] Palmer was later part of the three-member group "Vybz kartel", keeping the name for himself after the group split up. While still a member of the group, he claims to have written nearly 30 songs, including "Gal Clown".^[13] He eventually became a protege of Bounty Killer.


Kartel rose to prominence in 2003 after having a string of hit songs in Jamaica. The year culminated in a pre-planned on-stage clash with Ninjaman at the annual dancehall festival Sting, held in Kartel's hometown of Portmore. The clash turned violent when Kartel's crewmembers, as well as Kartel himself, threw punches and assaulted Ninjaman onstage.^[14] While Kartel's manager initially blamed Ninjaman,^[14] Kartel himself quickly apologised to Ninjaman and festival organizers for the fracas.^[15] Four days after the incident, the two artists appeared before the press to announce a settlement of their differences and to end any animosity.^[16]


From the beginning through the midst of his ongoing career, Kartel released a number of albums through the UK-based label Greensleeves Records, such as Up 2 Di Time, More Up 2 Di Time, and J.M.T.. He established his own label, Adidjahiem/Notnice Records, with his business partner and producer Ainsley "Notnice" Morris.^[17] After splitting with Bounty Killer-led Alliance in 2006, Kartel joined the Portmore Empire, a group of dancehall DJs and singers from his Portmore neighbourhood that he signed to his newly founded Adidjahiem/Notnice Records. The members included Popcaan,^[18] Tommy Lee and Jah Vinci.


In 2008, Corey Todd, an American businessman, signed Vybz Kartel to an endorsement deal for Vybz Rum. The relationship between Todd and Kartel developed into a business partnership. Together they launched Daggerin Condom and Street Vybz Rum. Todd then purchased Jamaica's most popular dancehall nightclub, Asylum, which became the home to their weekly event called Street Vybz Thursday.^[19][20] Street Vybz Rum production was stopped in 2011 because of a disagreement between Kartel and Todd. However, the collaboration resumed in 2012 as the two settled their differences, and despite Kartel's ongoing incarceration.^[21]