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Werthein Group

Grupo Werthein (Werthein Group) is an holding company founded in 1928 and based in Argentina, led by members of the Werthein family since its origins.[1]

Industry

Investments

1928

Buenos Aires, Argentina

Agroindustry

  • Gregorio, Numo y Noel Werthein S.A.

Food and beverages

  • Cachamay / Cachamate
  • Arroyo Verde
  • Valley / Frutty
  • WHT Partners / Riglos Wines

Real Estate Developments

  • Argentina
  • United Kingdom
  • United States

Media Tech

  • DirecTV
  • DirectTV GO
  • DFibra
  • DSports
  • DNews
  • DFight
  • DMotor
  • OndirecTV
  • SKY
  • SKY+
  • SKY Fibra
  • Torneos
  • Win Sports
  • Mundea

Health

  • SML
  • SOI

Insurance

  • Experta ART
  • Experta Seguros
  • Vrio Corretora Brasil
  • DirecTV Seguros

Technology

  • Fivvy

www.werthein.com.ar

Born dedicated to agribusiness, food, beverages and insurance sectors in Argentina,[2] the holding company has expanded both in Argentina and throughout the adjacent regions, diversifying its investment portfolio since 2003. The group controls a media tech company with entertainment, information and connectivity services, and has expanded its business ecosystem with real estate development, insurance, health, technology, food and beverage and human capital development.[3][4]


The Group employs more than 8,200 direct collaborators and has a network of around 35,000 partners in the region.[5]

History[edit]

In 1904, Leon Werthein, a merchant from Bessarabia, decided to leave the Russian Empire due to the hostility towards the Jewish people.[6] His destination was Argentina. A year later, his wife, Ana Jajam, arrived with their four children: Gregorio, Elisa, Numo and Israel. In Argentina, the couple had four more children: Abraham, Fany, Noel and Julio.[7] In the town of Ingeniero White, Bahía Blanca, Buenos Aires Province, León Werthein worked in the port: first as a stevedore, then as a foreman. Then, he settled in Salliqueló, where he opened a general store. The next step was to move to Miguel Riglos, in Atreucó, La Pampa, where, together with his sons, he opened another general store in 1917. León Werthein died in 1935, and his descendants continued the family business.[7][2]

Noel and Numo Werthein co-founded in 1968, together with George S. Wise.[9]

Tel Aviv University

Noel Werthein was president of the Argentine-Israeli Chamber of Commerce.

[10]

Gregorio Werthein was president of Banco Israelita del Río de la Plata, in Buenos Aires, Argentina.

[11]

Julio Werthein, León's youngest son, was responsible for the family's entry into the financial sector, with the acquisition of Banco Mercantil in 1963, which laid the foundations for the Group's future activity in the sector. He was also president of the (2002-2005) [12] and of CICYP (Inter-American Council of Commerce and Production).[13] Julio passed away in 2013.[14]

Buenos Aires Stock Exchange

Leo Werthein, Noel's son, played an important role in the expansion of the agribusiness, after taking an interest in and significantly collaborating with the Werthein family's contribution to the development of livestock genetics. In 1979 he began to manage "Gregorio, Numo y Noel Werthein S.A." (GNNW). He was president of the Argentine Angus Association, director of the Rural Society of Argentina and president of the Tzedaká Foundation, thus becoming a reference of the group until his death in 2005.[16][17]

[15]

Although León and his sons began working and trading upon their arrival in Argentina, the Werthein Group formally originated in 1928 in the town of Miguel Riglos, where Gregorio, Numo and Noel founded the agricultural company that bears their names: "Gregorio, Numo y Noel Werthein S.A." (GNNW).[7] This firm would set the beginning of the family business in a sector in which the company grew, endures and continues to be a fundamental part of the holding in the 21st century. Already in the first half of the 20th century, the family diversified its business and some members ventured into the hotel sector: in Mar del Plata, Buenos Aires, Carhué and Río Hondo.[8]


Noel, Numo, Julio and Leo Werthein founded different companies:

Daniel Werthein: Noel's son, he studied veterinary medicine, was an important part of the Group's agricultural activity, especially in livestock genetics, and vice-president of the (Argentine Delegation of Israelite Associations).[18][19]

DAIA Foundation

Adrián Werthein: Noel's son, public accountant. He started his career in the family business in the agricultural and livestock field. He is a member of the Board of Directors of the Buenos Aires Stock Exchange, was President of the Latin American Jewish Congress (CJL) and is a member of the Executive Committee of the .[20][21]

World Jewish Congress

Darío Werthein: Leo's son, former Board Member of the , Chair of the Board of Trustees of World ORT and member of the Executive Board of the American Jewish Joint Distribution Committee. He is currently Treasurer of the Leo Werthein Foundation and leads the sustainability program Propósito Vrio; he is a member of the Board of Trustees of Fordham University and a member, as of 2020, of the Board of Scholas Occurrentes USA.[22]

Buenos Aires Stock Exchange

Economic group[edit]

Agribusiness[edit]

The company that has represented the Group in this industry since 1928 is "Gregorio, Numo y Noel Werthein S.A." (GNNW). Focused on the production and export of value-added products, it specializes in commercial cattle production and cattle genetics, with Aberdeen Angus and Hereford breeds, in the Pampean region; and Braford and Brangus, in the north of the country. Its farms include Cabaña La Paz (Buenos Aires Province) and Cabaña Los Guasunchos (Santa Fe Province), which show their animals at the most important exhibitions in the country and have won several awards.[23]

Media Tech Company[edit]

In 2003 the Group acquired the operations of Telecom Personal in Uruguay and Paraguay, which were held until 2017.[24] In 2021 the Werthein Group acquired the Vrio Corp. business unit, a digital entertainment provider that began operations in 1996.[25] Vrio is the leading provider of entertainment, information and connectivity in South America, Mexico and the Caribbean. Vrio Corp. occupies an incremental retail and wholesale distribution space through DirecTV and SKY Brasil brands and its DGo streaming platform. It offers services in Brazil through the SKY brand and in Argentina, Barbados, Chile, Colombia, Curaçao, Trinidad and Tobago, Ecuador, Peru and Uruguay through the DirecTV brand. DGO is present in all those markets with the addition of Mexico. Vrio also includes Torneos in Argentina and Colombia.[26]


In June 2024, Ameya Prabhu, president of Aarna Holdings, announced a strategic alliance with the Werthein Group that involves significant investments in Argentina. [27] The Group also partnered with Amazon to provide satellite internet in Argentina, Brazil, Chile, Uruguay, Peru, Ecuador, and Colombia. [28] [29]

Agent

YPF

Official website