Katana VentraIP

Western Publishing

Western Publishing, also known as Western Printing and Lithographing Company, was a Racine, Wisconsin, firm responsible for publishing the Little Golden Books. Its Golden Books Family Entertainment division also produced children's books and family-related entertainment products.[3] The company had editorial offices in New York City and Los Angeles, California. Western Publishing became Golden Books Family Entertainment in 1996. Little Golden Books remains as an imprint of Penguin Random House. Golden Guides and Golden Field Guides are published by St. Martin's Press.

"Golden Books" redirects here. For other uses, see Golden Book.

Company type

Children's and family entertainment

1907 (1907)[1] in Racine, Wisconsin, U.S.

August 16, 2001 (2001-08-16)[2]

Folded into Golden Books Family Entertainment

1220 Mound Avenue,

Racine, Wisconsin
,
U.S.

3 (New York City, Los Angeles, Poughkeepsie, New York)

United States

Divisions[edit]

Comic books[edit]

With licenses for characters from Walt Disney Productions, Warner Bros., Metro-Goldwyn-Mayer, Edgar Rice Burroughs and Walter Lantz Studio, Western produced comics based on these characters, as well as original works. The editorial staff at the West Coast office over the years included: Eleanor Packer, Alice Cobb, Chase Craig, Zetta Devoe, Del Connell and Bill Spicer. Bernie Zuber was an editorial artist, a position similar to that of a production artist, from 1957 until 1982.[23] Oskar Lebeck, Matt Murphy and Wally Green are among those who oversaw the East Coast office.


From 1938 to 1962, Western's properties were published under a partnership with Dell Comics, which also handled the distribution and financing of the comic books. In 1962, Western ended this partnership and published comics itself, establishing the imprint Gold Key Comics. As Murphy explained the split:

I grew up with Golden Books! (1980s)

[38]

Silence isn't Golden. Reading to your child is. (1997)

FIRST FUN - Children's Workbooks

MIRROR MANIA - Equipment Sold as a Unit for Playing a Board Game

A GOLDEN BLOCK BOOK - Children's Miniature Books

POP-UP GAME - Equipment Sold as a Unit for Playing a Board Type Parlor Game

V.I.P. - Jigsaw Puzzles

IMAGE - Coloring Books / Juvenile Books / Jigsaw Puzzles / Children's Books / Pre-recorded Audio Tape Cassettes

GOLDEN - Coloring Books / Retail Mail-Order Services in the Field of Housewares, Giftwares, and Personal Care Products / Jigsaw Puzzles / Crayons / Equipment Sold As Units For the Purpose of Playing Board or Parlor Games / Juvenile Books-Namely, Storybooks, Picture Books, Preschool and School Activity Books, Coloring Books and Painting Books...

GOLDEN PRESS SHOPPER'S SERVICE - Retail Mail Order Services in the Field of Books

DRIVE AWAY - Children's Books

SPONSORED PUBLISHING - Advertising, Marketing, and Publishing Services Offered to Clients for the Purpose of Enabling Such Clients to Promote the...

SP - Promoting the Goods and Services of Others by Producing and Distributing Specialty Products

PICTURE PARADE - Illustrated Books for Children

DOODLE BUG - Children's Books

PAINT WITH WATER - Children's Paint Books

A GOLDEN MELODY BOOK - Children's Books which Emit an Electronically Produced Melody

GOLDEN MELODY - Children's Books which Emit an Electronically Produced Melody

KING'S COURT - Equipment Sold as a Unit for Playing a Card Game

PRETTY AS A PICTURE - Equipment Sold in Units for the Purpose of Playing a Board- or Parlor-Type Game

GOLDEN STEP AHEAD - Educational, Color-Illustrated Workbooks Intended to Be Used by Children of Preschool and Elementary School Age in the Classroom.../ Children's Educational Workbooks Intended for Use in School or Home / Pre-Recorded Audio Tape Cassettes Packaged in Combination with Children's Workbooks and Sold as Units in the Form of Combination...

IT ACTUALLY PLAYS MUSIC – Children's Books Which Emit an Electronically Produced Melody

STEP AHEAD - Children's Printed Educational Flash Cards

MAGIC SLATE - Toy and Amusement Apparatus for Temporarily Receiving Written Impressions

GOLDEN MINIATURE - Jigsaw Puzzles

WHITMAN CLASSIC – , Namely, Hinged Books or Fold-Out Albums Intended for Storage and Display of Coins and Coin Collections

Coin Folders

A GOLDEN SUPER ADVENTURE BOOK – A Series of Children's Books

A GOLDEN THINKABOUT BOOK – A Series of Children's Books

Western Publishing Company Inc. owned dozens of trademarks over the years, many of which have now expired.[39] A sampling of Western's trademarks follows. Some like "Golden" for example were registered multiple times for different uses (separated by "/"). Refer to the website cited for a complete listing of all trademarks.

Golden Books official website

The relationship between Dell Comics and Gold Key Comics

"At Western: It's Fun, Games And Profit". Milwaukee Sentinel June 3, 1974

The Westerner Western Publishing , #194 (Jan. 1966) Golden Anniversary Issue; v.3 #2 (Winter 1982), Commemorative Issue [1]

House organ

by Charles Beaumont, Fortnight May 1955.

"The Comic World"

Trademarks Owned by Western Publishing Company