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World Wide Fund for Nature

The World Wide Fund for Nature (WWF) is a Swiss-based international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment.[5] It was formerly named the World Wildlife Fund, which remains its official name in Canada and the United States. WWF is the world's largest conservation organization, with over five million supporters worldwide, working in more than 100 countries and supporting around 3,000 conservation and environmental projects.[6] They have invested over $1 billion in more than 12,000 conservation initiatives since 1995.[7] WWF is a foundation with 65% of funding from individuals and bequests, 17% from government sources (such as the World Bank, DFID, and USAID) and 8% from corporations in 2020.[8][9]

Formation

29 April 1961 (1961-04-29)

Rue Mauverney 28
Gland, Vaud, Switzerland

Worldwide

  • Lobbying
  • Research
  • Consultancy

Kirsten Schuijt

Increase US$433 million (2022)[3]

WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature."[10] The Living Planet Report has been published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation.[5] In addition, WWF has launched several notable worldwide campaigns, including Earth Hour and Debt-for-nature swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans.[5][7]


WWF has faced criticism for its corporate ties[11][12][13] and for supporting conservation measures that have resulted in violent conflict with local people.[14][15] WWF is part of the Steering Group of the Foundations Platform F20, an international network of foundations and philanthropic organizations.[16]

Debt-for-Nature Swap

Earth Hour

Healthy Grown

Marine Stewardship Council

Controversies and disputes[edit]

ARD documentary and PandaLeaks book[edit]

The German public television ARD aired a documentary on 22 June 2011 that claimed to show how the WWF cooperates with corporations such as Monsanto, providing sustainability certification in exchange for donations – essentially greenwashing.[61] WWF has denied the allegations.[62] By encouraging high-impact eco-tourism, the program alleges that WWF contributes to the destruction of habitat and species it claims to protect while also harming indigenous peoples.[63]


The filmmaker, German investigative journalist Wilfried Huismann, was sued by the WWF over his documentary and the book Schwarzbuch WWF published in 2012, which was based on the documentary. In an out of court settlement, he agreed to remove or revise certain claims. Speaking on behalf of WWF Germany, Marco Vollmar indicated "[Huismann] draws a distorted picture of false statements, defamations and exaggerations, but we will accept that as expressions of opinion." (Translated from the original German: "ein Zerrbild aus falschen Aussagen, Diffamierungen und Übertreibungen, aber das werden wir als Meinungsäußerungen hinnehmen.")[64]


In 2014, Huismann published a revised edition of his 2012 book, originally called The Silence of the Pandas. The original edition had become a bestseller in Germany, but was banned from Britain until 2014, when it was released under the title of PandaLeaks – The Dark Side of the WWF, after a series of injunctions and court orders.[65] The book criticizes WWF for its involvement with corporations that are responsible for large-scale destruction of the environment, such as Coca-Cola, and gives details into the existence of the secret 1001 Club, whose members, Huismann claims, continue to have an unhealthy influence on WWF's policy making.[65] WWF has denied the allegations made against it.[66]

Corporate partnerships[edit]

WWF has been accused by the campaigner Corporate Watch of being too close to business to campaign objectively.[11][12] WWF claims partnering with corporations such as Coca-Cola, Lafarge, Carlos Slim's and IKEA will reduce their effect on the environment.[67] WWF received €56 million (US$80 million) from corporations in 2010 (an 8% increase in support from corporations compared to 2009), accounting for 11% of total revenue for the year.[9]


For their 2019 fiscal year, WWF reported 4% of their total operating revenue coming from corporations.[68]

Alleged human rights abuses by paramilitaries[edit]

In 2017, a report by Survival International claimed that WWF-funded paramilitaries are not only committing abuses against the indigenous Baka and Bayaka in the Congo Basin, who "face harassment and beatings, torture and death", but are also corrupt and aid in the destruction of conserved areas. The report accused WWF and its guards of partnering with several logging companies who carried out deforestation, while the rangers ignored wildlife trafficking networks.[69]


In 2019, an investigation by BuzzFeed News alleged that paramilitary groups funded by the organisation are engaged in serious human rights abuses against villagers, and the organisation has covered up the incidents and acted to protect the perpetrators from law enforcement. These armed groups were claimed to torture, sexually assault, and execute villagers based on false accusations. In one instance found by BuzzFeed News investigators, an 11-year-old boy was allegedly tortured by WWF-funded rangers in front of his parents;[70] WWF ignored all complaints against the rangers. In another incident, a ranger attempted to rape a Tharu woman and, when she resisted, attacked her with bamboo stick until she lost consciousness. While the ranger was arrested, the woman was pressured not to press charges, resulting in the ranger going free. In 2010, WWF-sponsored rangers reportedly killed a 12-year-old girl who was collecting tree bark in Bardiya National Park. Park and WWF officials allegedly obstructed investigations in these cases, by "falsifying and destroying evidence, falsely claiming the victims were poachers, and pressuring the families of the victims to withdraw criminal complaints".[70][71]


In July 2019, Buzzfeed reported that a leaked report by the WWF accused guards of beating and raping women including pregnant women while torturing men by tying their penises with fishing lines. The investigations were cut short after paramilitary groups threatened investigators with death. The investigators accused WWF of covering up the crimes. Releasing an official statement, the WWF claimed that the report was not made public to ensure the safety of the victims and that the guards were suspended and are awaiting prosecution. However Buzzfeed accused the WWF of attempting to withhold the report to the US congressional committee investigating the human rights violations by providing highly redacted versions instead.[72][73]


In the Central African Republic, WWF officials were reportedly involved in an arms deal, where the organization paid for 15 Kalashnikov assault rifles and ammunition; but part of the money went unaccounted for and they were apparently defrauded by the CAR army representatives selling the weapons.[70]


The Kathmandu Post, which cooperated with BuzzFeed News on the investigations in Nepal, claimed there was intense lobbying and political pressure to release WWF-funded rangers arrested for murder. They interviewed activists who claimed they were promised donations for pressuring victims of abuse to drop charges against the rangers. When the local Tharu community protested, WWF officials carried out a counter-protest in favour of the accused and used park elephants to block Prithvi Highway.[74]


An investigation by Rainforest Foundation UK found evidence of widespread physical and sexual assault by 'eco-guards' employed by the Salonga National Park in the Democratic Republic of Congo funded by WWF. These include two cases of gang rape, two extrajudicial killings, and multiple accounts of torture and other forms of mistreatment committed by park guards.[75]


In reply to the investigations, WWF stated that it takes any allegations seriously and would be launching an independent review into the cases raised. The organisation stated it has stringent policies designed to ensure it and its partners are safeguarding the rights and well-being of indigenous peoples and local communities, and should the review uncover any breaches, it is committed to taking swift action.[76]


These accusations were central to a four day sit-in protest carried out by members of Extinction Rebellion's XR Youth Solidarity Network at WWF-UK's headquarters in September 2021.[77]

Regional organisations[edit]

WWF-Australia[edit]

The Australian arm of WWF was established on 29 June 1978 in an old factory in Sydney, with three staff and a budget of around A$80,000 for the first year, consisting of a A$50,000 grant from the Commonwealth Government and a further A$20,500 in corporate donations. As of 2020, WWF-Australia is the country's biggest conservation organisation, which operates projects throughout Australia as well as the wider Oceania region.[96] Between 2015 and 2019 WWF-Australia reported an average revenue of $28.74 million per year. In 2020, WWF-Australia reported a total revenue of over $80 million driven by the global & local response to the Australian bushfires.[97]


In 1990, WWF-Australia established the national Threatened Species Network (TSN) with the federal government, which remained operational until 2009. In 1999 it participated in the creation of the Environment Protection and Biodiversity Conservation Act, at that time the most encompassing biodiversity conservation laws in the world. In 2003/4 the organisation played a part in getting the government to raise the level of protection for the Great Barrier Reef and the Ningaloo Reef, and since then has participated in or managed many conservation programs, such as the reintroduction of black-flanked rock-wallabies to Kalbarri National Park in Western Australia.[96]

Fundación Vida Silvestre Argentina[edit]

In Argentina, WWF is represented by Fundación Vida Silvestre Argentina, an independent organization which is also a part of the network.

(WWF International website)

Panda.org

WWF-US Website.

World Wildlife Fund

on YouTube.

WWF's channel

WWF's global network

WWF-UK

Archived 22 September 2021 at the Wayback Machine