Yeezy Gap
Yeezy Gap (stylized as YEEZY GAP) was a fashion collaboration between Kanye West's Yeezy and American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021. In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month. Yeezy Gap was terminated two years after its announcement in September 2022[a] after a series of disagreements between West and Gap executives.[3] West independently released products from the Yeezy Gap line in February 2024, without permission from Gap.
Type
Yeezy Gap was characterized by minimalist and utilitarian design, echoing previous Yeezy collections designed by West.[6] It consisted of "elevated" basic clothing, including hoodies, tracksuits, and jackets. The line was met with generally positive critical and commercial reception, although some criticized the manner in which it was released.
History[edit]
Inception[edit]
West had held a deep interest in Gap for years, having worked there as a teen, and declared in a 2015 interview that he wanted to be "the Steve Jobs of the Gap." In 2009, West was set to collaborate with Gap, but the collaboration fell through. According to West, he "couldn't get past the politics."[7][8] In June 2020, West took to Twitter to announce the Yeezy Gap collaboration, with Gap stock rising 36% after the announcement.[9] In a statement, Gap said that the Yeezy Gap line will create "modern, elevated basics for men, women and kids at accessible price points." West and Gap agreed to a 10-year deal, with the option to renew after five years. The deal contained the ability for West to acquire up to 8.5 million common stock shares of Gap depending on sales performance, along with royalties for sales.[1][10]