ZTT Records

History[edit]

ZTT is an initialism of Filippo Tommaso Marinetti's sound poem Zang Tumb Tumb, which described "zang tumb tumb" as the sound of a machine gun.^[3] It is believed that they likely got the idea for the name via John McGeoch, who produced the Swedish pop-funk band Zzzang Tumb's eponymous 1983 album around the same time as the label was founded.^[4]


The majority of the creative team at ZTT had first assembled when Horn produced the album The Lexicon of Love for the British pop band ABC. A precursor to ZTT was the short-lived Perfect Recordings label, spun off from the newly founded Perfect Songs publishing subsidiary of Trevor Horn and Jill Sinclair's company. Perfect Recordings only released the Buggles' Adventures in Modern Recording, along with the singles derived from it.


In 1983, Horn, Sinclair and Morley founded ZTT Records.^[1][5] Sinclair was ZTT's managing director, while Paul Morley concentrated on marketing.^[3] In the same year, Sinclair and Horn acquired Basing Street Studios from Island Records in exchange for distributing the ZTT label.^[6]


ZTT's first signing was Frankie Goes to Hollywood (FGTH),^[1] whose hits "Relax" and "Two Tribes" were among the best-selling singles of the decade.^[7] It was the label's second single, Relax, that became the label's first number one in January 1984.^[7] Relax stayed in the UK Singles Chart for a full year, and ZTT was well and truly established. During the 1980s, Grace Jones and Art of Noise^[1] were other ZTT acts to chart.^[7] ZTT Records also helped define the structure and formats of the UK pop music scene; as part of their marketing efforts to prolong the life of a single release, ZTT issued multiple 12" remixes which charted at positions in their own right as a separate 12" single.^[1] ZTT Records also licensed or produced t-shirts with graphic messages related to its artists' singles (eg. Frankie Say Arm the Unemployed),^[8] which themselves became 1980s icons.^[1] ZTT were unafraid to invert the business of pop and turn it into entertainment.^[1]


In 1984, the Horn-Sinclair family businesses were reorganised as SPZ Group, which then consisted of Sarm West Studios, Perfect Songs, and ZTT Records.^[9] From the beginning, the majority of ZTT releases were published by Perfect Songs, and recorded at Sarm West Studios. The latter part of the decade was eclipsed by a bitter legal battle between ZTT and Holly Johnson, who fought his way out of the strict, long recording agreement.^[7] Similarly, other ZTT artists, such as Art of Noise and Propaganda, were disenchanted and left the label. Propaganda's case was settled out of court; Johnson won his outright.^[7]


By the late 1980s, ZTT began to focus on the emerging dance music scene. Manchester trance group 808 State^[1] would reach the top 10 with Pacific State, and three other singles and one album during the early 1990s.^[7] Seal^[1] was the next major ZTT act to emerge in the 1990s, and the label also achieved hits with MC Tunes and Shades of Rhythm.^[3]


ZTT Records have produced forty-five Top 40 hits in the United Kingdom, fifteen of which were Top 10 hits.^[1]


In May 2022, UMG released the new album by Propaganda vocalists Claudia Brücken and Susanne Freytag on the reactivated ZTT Label. Credited to xPropaganda, the album was recorded with producer Stephen Lipson, titled The Heart Is Strange and received a generally positive reception. ^{[10][11] [12]}