1952 Democratic National Convention

Preparation[edit]

In 1952, the popularity of television was on the rise with 37% of American households owning televisions.^[1] As such, both Republican and Democratic party leaders recognized the rising importance of television and the impact it would have on the political process. Presidential campaigns bought paid advertisements on television, and they placed much energy into the organization of their respective nominating conventions in Chicago during July 1952. This was good foresight, as the average American television set was tuned into 26 hours of convention coverage.^[2] A commission was established by media representatives, chaired by Thomas Velotta of ABC, to work with party representatives to outline rules for the broadcast of their conventions that included guidelines for sponsorship of coverage. The commission also oversaw the outfitting of the International Amphitheater in Chicago for the live coast-to-coast broadcast of these conventions,^[3] the first time this had ever been done as AT&T had completed the first coaxial cable spanning coast-to-coast in 1951 – a nearly $40,000,000 investment.^[4]


The 1952 Republican National Convention had been held two weeks before the Democratic convention television, from July 7–11. During the Republican convention, cameras were restricted to the sides of the floor which did not allow for close, clear shots. The Democrats took note of what did and did not work at the Republican convention. They constructed a tower in the center of the floor for television cameras to capture better quality shots of the podium. Party officials closely monitored the camera angles during proceedings to exercise control over shots. Before the convention, party officials instructed delegates to conduct themselves professionally during the convention as the cameras were broadcasting their actions to millions. From the Democratic and Republican conventions of 1952 emerged the precedent of orchestrating American national party conventions as made-for-TV events.

Democratic platform[edit]

The Democrats favored a strong national defense, collective security against the Soviet Union, multilateral disarmament, repeal of the Taft-Hartley Act, equal employment opportunities for minorities and public assistance for the aged, children, blind, and the disabled, expansion of the school lunch program, and continued efforts to fight racial discrimination.

Among those considered for the VP spot by Stevenson included:


After the delegates nominated Stevenson, the convention then turned to selecting a vice-president. The main candidates for this position were Kefauver, Russell, Barkley, Senator John Sparkman, and Senator A. S. Mike Monroney. After narrowing it down to Senator Sparkman and Senator Monroney, President Truman and a small group of political insiders chose Sparkman, a conservative and segregationist from Alabama, for the nomination. The convention largely complied and nominated Sparkman as Stevenson's running mate, though nominations were made for two other candidates for the vice presidency, Vice Chairwoman of the Democratic National Committee India Edwards of California, and District Judge Sarah T. Hughes of Texas. Both withdrew their names in favor of Sparkman, who was nominated by acclamation. Stevenson then delivered an eloquent acceptance speech in which he famously pledged to "talk sense to the American people."