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America First (policy)

America First refers to an isolationist policy stance in the United States that generally emphasizes American exceptionalism, non-interventionism, and American nationalism.[1] The term was coined by President Woodrow Wilson[2] in his 1916 campaign that pledged to keep America neutral in World War I. A more isolationist approach gained prominence in the interwar period (1918–1939); it was also advocated by the America First Committee, a non-interventionist pressure group against U.S. entry into World War II.[3]

For other uses, see America First (disambiguation).

Decades later, Donald Trump used the slogan in his 2016 presidential campaign and presidency (2017–2021), emphasizing the U.S.'s withdrawal from international treaties and organizations in the administration's foreign policy.[4][5][6] Media critics have derided Trump's use of the America First policy as "America Alone".[7][8][9]

In popular culture[edit]

Following Trump's inauguration, the policy and its phrasing became a subject of international satire through the Every Second Counts video contest inspired by Dutch comedian Arjen Lubach and launched by German comedian Jan Böhmermann.[59] News satire television programs initially throughout Europe, and later from around the world, comically appealed to Trump to acknowledge their own countries in light of Trump's nationalist slogan, with a narrator mimicking Trump's voice, speech patterns, and exaggerated speaking style.[60][61] Lubach's initial version, for example, ended by noting that "We totally understand it's going to be America first, but can we just say: The Netherlands second?".[62][63]


In Spike Lee's film BlacKkKlansman (2018), David Duke and white supremacists are portrayed as repeatedly using the "America First" slogan.[64]

Make America Great Again

Neo-nationalism

Political messages of Dr. Seuss

Trump tariffs

Trump wall