Attrakt
Attrakt (stylized in all caps; Korean: 어트랙트; romanized: eoteulaegteu) is a South Korean record label formed in 2021 by Jeon Hong-joon. The label is home to the girl group Fifty Fifty.
History[edit]
On November 14, 2022, Attrakt announced the debut of girl group Fifty Fifty by releasing the group's official logo image on their social media accounts.[1] The same day, a pre-released music video for the song "Lovin Me" was released on their official YouTube channel.[2] The members were revealed on November 15 through the concept photo of their debut album.[2] A performance video of "Log In" was also released the same day.[3] The group made their debut with the extended play (EP) The Fifty on November 18, 2022, with "Higher" serving as the lead single.[4]
In September 2023, Evergreen Group Holdings, a Singapore company led by David Yong (a Singaporean K-pop singer), made an investment of 10 billion won (equivalent to S$10.2 million) in Attrakt with a view to collaborate with Attrakt to foster the agency’s vision in the K-pop industry.[5]
On October 20, 2023, Attrakt and JTBC announced that they were discussing the production of a survival show to create the agency's next global girl group.[6] It was confirmed five days later.[7]
On October 23, after a four-month-long legal dispute with the members of Fifty Fifty, Attrakt announced the termination of the exclusive contracts of three members (Saena, Sio and Aran).[8] On November 2, it was announced that The Givers' CEO, who produced Fifty Fifty's music, would be suing Attrakt for defamation.[9][10]
