Bauer Media Group
Heinrich Bauer Publishing (German: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services. Bauer has a workforce of approximately 11,000 in 17 countries.[2]
Bauer Media Group
Media
1875
Worldwide
- Yvonne Bauer (CEO)
- Paul Keenan (COO)
Multi-platform media: print, digital, radio, TV; print houses, logistics, distribution and marketing services, online comparison platforms, Marketing and Sales Services for SME
€2.316 billion (2015)[1]
Yvonne Bauer (85%)
11,500 (2015)[1]
Bauer Verlagsgruppe has been managed by five generations of the Bauer family.[3] In November 2010, Heinz Heinrich's daughter Yvonne Bauer became CEO and 85% owner of the Bauer Media Group after joining the family business in 2005.[4]
In February 2021, Bauer Media Group announced it was to acquire Ireland's Communicorp Group, subject to regulatory approval.[5] The acquisition was completed on 1 June 2021.
Bauer Media Group USA[edit]
Bauer Media Group entered the US market in 1981 with the launch of Woman's World magazine. Bauer Media Group USA had a portfolio of 13 magazines, five special interest publications and 16 websites across several distinct consumer segments: celebrity/entertainment, women's, teen and science/technology.
In 1989, the company introduced its second publication, First for Women, a women's magazine. Alliance for Audited Media reports that Woman's World and First for Women are the #1 and #2 selling magazines at retail, respectively.[50]
The company's popular teen brands include Twist, launched in 1997; J-14, launched in 1999; M, launched in 2000; Girls' World; launched in 2013, and Animal Tales, launched in 2014. J-14 ranks in the top five media brands for social media presence among all publishers according to Shareablee, a social media research company.[51]
In Touch Weekly, a celebrity/entertainment weekly magazine, was introduced in the U.S. in November 2002. It was the first launch of a new celebrity magazine in the U.S. in more than a decade and ranks in the top 10 magazines sold at retail in the country, according to the Alliance for Audited Media.[50]
The company debuted Life & Style Weekly, a celebrity and fashion weekly, in 2004. Adding its third celebrity weekly in October 2013, Bauer Media introduced an American edition of Closer Weekly, geared towards women 40+. All three entertainment titles were awarded with Media Industry Newsletter's "Hottest Launch of the Year" award in their respective launch years. Closer Weekly tied for the title with Dr. Oz The Good Life in the 2014 ceremony.[52]
Bauer Media US launched Bauer Xcel Media, a digital division, in August 2014.[53]
In 2018, Bauer sold all but its women's magazines and iD to American Media, Inc.[54] It sold its remaining American titles (Woman's World, First for Women, Soaps in Depth) in 2022 to the company now known as A360media. [55]