Benefit Cosmetics
Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.
Company type
Notable events[edit]
On April 21, 2012, Benefit Cosmetics won a Guinness World Record for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.[9]
In 2022, Marks and Spencer announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.[10][11]
In 2023, Yasmin Benoit was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist Anick Soni.[12]