Bloomberg Markets
Bloomberg Markets is a magazine published six times a year by Bloomberg L.P. as part of Bloomberg News. Aimed at global financial professionals, Bloomberg Markets publishes articles on the people and issues related to global financial markets. Bloomberg Markets, which is based in New York City, has readers in 147 countries. More than half of its readers live outside the U.S.[2]
Frequency
As of December 2011, the magazine had a circulation of 375,000 and was available for sale at bookstores and selected newsstands. All subscribers of the Bloomberg Professional service and the Bloomberg Terminal also receive Bloomberg Markets as part of their subscription.[3] Newsstand sales averaged 6,154 in 2010.[4]
Honors and awards[edit]
Bloomberg Markets has won almost 200 journalism and design awards including a Gerald Loeb Award, a Scripps Howard Award and a George Polk Award.[17] In 1995, the magazine was a finalist for the National Magazine Awards in the General Excellence category for magazines with a circulation under 100,000.[18]
In 2006, editor Ron Henkoff won the Lawrence Minard Award as part of the Gerald Loeb Awards, which recognizes an editor whose career achievements and contributions to the profession of business, financial and economic journalism exemplify excellence in the area of editing.[19]
In 2011, Bloomberg Markets was named a finalist for the American Society of Magazine Editors' General Excellence Award for Finance, Technology and Lifestyle Magazines[20] and Bloomberg Markets senior writer David Evans was named a Pulitzer Prize finalist in the National Reporting category.[21] Evans also received the 2011 John Chancellor Award given by Columbia Journalism School.[22]
In 2012, Bloomberg Markets was made available in digital form for the iPad alongside its Businessweek subscription circulation.
Notable stories and their impact[edit]
"Duping The Families of Fallen Soldiers" (September 2010)
Following a six-month investigation, David Evans's article revealed that life insurance companies were withholding billions of dollars in benefits from the families of slain soldiers and millions of other Americans.[23] As a result of the article, the U.S. Department of Veterans Affairs required that Prudential offer the families of slain soldiers the option of receiving one check for the full amount of the death benefit.[24] Evans was named as a finalist for the 2011 Pulitzer Prize for his article.[25]
"Toxic Debt" (July 2007)
This three-story cover package revealed the complicit role of rating companies Moody's and Standard and Poor's in creating the complex mortgage-backed securities stuffed with subprime debt that would trigger the global credit crisis.[26]
"Big Pharma's Shameful Secret" (December 2005)
The article revealed that poorly supervised clinical trials for potential new drugs often injure and kill participants.[27] As a result of the magazine's expose, the largest clinical trial company in the U.S. ousted its three top managers and government authorities shut down its biggest test center.[28]
"The Banks That Fleeced Alabama" (September 2005)
Bloomberg Markets magazine reported that a group of banks led by JPMorgan Chase had overcharged Jefferson County, home to Birmingham, by at least $60 million in fees assessed on $5.8 billion in complex contracts called Interest-rate swaps that the county used to finance a sewer system.[29] In October 2009, former Birmingham Mayor Larry Langford was convicted of taking bribes to steer a share of the JPMorgan deals to a local bank.[30] As a result of the corruption, in November 2011, Jefferson County filed the largest municipal bankruptcy in U.S. history.[31]
Other provider for bloomberg markets magazine subscription