Buena Vista (brand)
Buena Vista (Spanish for "good view")[1] is a brand name that has historically been used for divisions and subsidiaries of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on South Buena Vista Street in Burbank, California.[2] The studio lot is also home to the company's corporate headquarters, the Team Disney Burbank building. The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the traditional Disney castle logo to signal the affiliation between Buena Vista and Disney.
Owner
1953
2009 (as a trade name)
History[edit]
The brand was originally used for the Buena Vista Film Distribution Company, which had been established by Walt and Roy O. Disney to distribute The Living Desert (1953) after RKO Radio Pictures, Disney's longtime distributor, refused to. The company would go on to distribute all of Disney's future films, though some were still distributed by RKO until 1956 because of preexisting contracts.[3] Disney semi-retired the Buena Vista name in May 2007 and the company was designated Walt Disney Studios Motion Pictures.[2]
Portions of the Walt Disney World Resort are located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.
In 1994, the first Spanish-language production emerged from Buena Vista Productions International, "Navidad en las Americas", a holiday program that aired on the Univision network.[4]
In 1996, Buena Vista International was described as the "international distribution division of the Walt Disney Company",[5] including "marketing and distribution" of films in the United Kingdom (as of 1995),[6] and Japan (as of 2005).[7]