Bustle (magazine)
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg.[1] It positions news and politics alongside articles about beauty, celebrities, and fashion trends.[2] By September 2016, the website had 50 million monthly readers.[3]
Editor-in-chief
Charlotte Owen
August 2013
Bustle Digital Group
- 315 Park Ave South Floor 11
- New York City, New York 10010
English
Bustle Digital Group[edit]
Formation[edit]
On April 17, 2017, DMG Media (publishers of the British tabloid The Daily Mail) announced that it had sold Elite Daily to the newly-rebranded Bustle Digital Group.[11]
Sales and acquisitions[edit]
Goldberg said that the acquisition was done in part to increase Bustle's original video content, which generated an average of 10 million monthly views, compared to Elite Daily's average of 60 million monthly views.[11][12]
Bustle Digital Group purchased the inactive website Gawker in July 2018.[13] Bustle Digital Group bought the events website Flavorpill, owner of Flavorwire, in August 2018.[14] On Nov 29, 2018, Mic CEO Chris Altchek announced Mic was laying off most of Mic's staff while working on a deal to sell Mic.[15] Later on Nov 29, a Bustle rep confirmed that Bustle Digital Group had acquired Mic.[16][17]
In March 2019, Bustle Digital Group purchased The Outline, followed by The Zoe Report in May 2019. They also purchased Nylon in June 2019, with the intention to publish print magazines under the Nylon brand name.[18] Rather than monthly publications, the magazines will be published around large cultural events, like the Coachella music festival.[19][20][21] In July, Bustle Digital acquired Inverse, a science and culture site.[22]
In 2021, BDG acquired Some Spider, parent of Scary Mommy and Fatherly.[23]