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Butter (song)

"Butter" is a song recorded by South Korean boy band BTS. It was released as a digital single on May 21, 2021, through Big Hit Music and Sony Music Entertainment, as the band's second English-language single. A disco-pop, dance-pop, and EDM track, the song was written by Jenna Andrews, RM, Alex Bilowitz, Sebastian Garcia, Robert Grimaldi, Stephen Kirk, and Ron Perry, with production handled by the last three.

This article is about the BTS song. For other songs, see Butter (disambiguation) § Songs.

"Butter"

"Permission to Dance"

May 21, 2021 (2021-05-21)

  • Dogg Bounce (Seoul)
  • Larry and George (New York)

2:44

  • Grimaldi
  • Kirk
  • Perry

Upon release, "Butter" received positive reviews from music critics, with praise towards its catchiness. It was a commercial success, topping charts in Hungary, India, Japan, Malaysia, Mexico, Singapore, South Korea, the United States and Vietnam, as well as Billboard's Global 200 chart. The song also reached the top 10 in over 30 other countries worldwide. A remix featuring American rapper Megan Thee Stallion was also released, which peaked at number three on the Global 200.

Recording[edit]

Speaking on how "Butter" came about, Variety quoted RM in an interview with Apple Music as saying that "[the band] never expected to release another single, but the virus is getting longer and longer so we thought we need another summer song. We thought we needed another summer number, and 'Butter' was perfectly fit for that. And now we're here".[1] J-Hope described the recording process as "smooth" and the song as "focus[ed] more on showing each of the members' charms compared with 'Dynamite'".[2]

Composition and lyrics[edit]

Initial reports about "Butter" called it "a dance pop track brimming with the smooth yet charismatic charm of BTS".[3][4] Rolling Stone described it as "a pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis-style synths", and RM told the outlet that the song "[is] very energetic" and "very summery".[5][6] Forbes called it an "infectious disco-pop track" similar to "Dynamite", with a "pulsating, bass-heavy beat and delectable chorus".[7] Following its release, "Butter" was categorized as a 1980s[8] and 1990s-influenced[9] dance-pop[10] and EDM[11] song with elements of pop rap.[11][12] The song is in 4
4 common time in the key of A-flat major with a tempo of 110 beats per minute. BTS' vocal range span from A♭3 to E♭5.[13]


At a press conference held on the day of the song's release, RM revealed that while the band wanted to participate in the writing of their next single, they believed "Butter" already sounded "pretty good" and "pretty complete" when they received it, so they chose it out of "many, many songs" that had been sent to them for consideration. He further explained however, that he "changed or added to about half of the song's original rap sections" because "some of the parts like the rap were not fully compatible with our style", and despite there still being "some gaps" in his fluency with English "it came together really quickly since there weren't that many rap sections in the song". Suga also tried writing for the song, as he had actively been studying English during the year prior, but the language barrier was still a problem, so his suggestions were "immediately dropped. No questions, no consideration — just immediately binned".[14] Lyrically, like "Dynamite", "Butter" has "no heavy message";[5] Jimin noted that there was no profound meaning behind the track and that the goal was for it to be "easy to listen to".[15]


A video teaser released on May 18 offered the first preview of the song's lyrics; the line "Get it! Let it roll!" was briefly heard at the end of the clip.[16] Korean news media later reported that the lyrics to "Butter" "cutely confess a sweet, romantic love", and had "BTS' smooth-like-butter unrivalled charms melted into the song".[17][18]

Release and promotion[edit]

On April 5, 2021, days after the release of their Japanese single "Film Out", it was revealed that BTS would release a new song in May.[19] However, Big Hit Music announced that "we will reveal our artists' plans after they are finalized".[20] On April 26, the single's title and release date were announced in an hour-long YouTube live stream of an animated stick of butter melting. The video featured a countdown with kitchen sounds in the background, and the text "Butter" and "May 21, 2021" appeared at the end of the stream.[21] The livestream amassed over 12.8 million views.[22] Concept photos and video teasers for the song, set to be BTS' second English-language single,[3][4] were shared through the band's official social media in the weeks following.[23] They held a global press conference one hour after the single's release.[24]


BTS appeared as the first guests on Big Hit's new exclusive Melon Station radio series, BigHit Music Record, on May 21 to introduce "Butter" and participate in a Q&A with fans.[25] The single impacted American contemporary hit radio stations on May 25.[26] On May 27, Big Hit announced the release of a house bass electro-dance remix of the song, "Butter (Hotter Remix)", as a thank-you to fans for their support. The announcement was accompanied by new teaser photos for the remix—seven solo shots and one group—featuring a different concept to the original teasers. The remix and its music video premiered globally on all streaming platforms at midnight on May 28.[27][28] New remixes succeeded the release of the "Hotter" version in the weeks following.


The CD single of "Butter" includes "Permission to Dance", a song written by Ed Sheeran, Johnny McDaid, Steve Mac, and Jenna Andrews and produced by Mac, Stephen Kirk, and Andrews. Released on July 9, it also includes instrumental versions of both songs.[29]


Megan Thee Stallion claimed that her label 1501 Certified Entertainment attempted to block the remix release which featured her. Stallion stated that the label's CEO Carl Crawford did not approve of the track because "it would not be good for her career." Stallion sought help from a Texas court.[30] The remix was ultimately released as planned on August 27.[31]

Commercial performance[edit]

Asia[edit]

"Butter" entered South Korea's Gaon Digital Chart at number four and the component Streaming chart at number 35,[68] but debuted at number one on the component Download chart.[69] The single album version of the song, sold nearly 2.5 million physical copies in South Korea in July, becoming one of the best-selling albums in South Korea.[70]


In Japan, "Butter" earned its largest opening-day digital sales in the country, with 27,772 downloads,[71] surpassing its predecessor "Film Out", which sold 23,344 copies on its first day. With only three days of availability in its tracking period dated May 17–23, the single consecutively maintained first place on the daily chart,[72] and debuted atop the Oricon Weekly Digital Singles chart issue dated May 31, 2021 with 52,821 downloads, giving the band its second digital number-one of the year after "Film Out".[73] It also topped the Weekly Streaming Chart for the same period with 16.607 million streams, marking the biggest weekly streaming debut in Oricon chart history and making BTS the artist with the most number-ones on the ranking (three, including "Dynamite" and "Film Out"). "Butter" became the band's third song to exceed 10 million streams in a single week, making BTS the artist with the most songs (three, including "Dynamite" and "Film Out") to achieve this in Oricon chart history.[73] On the Billboard Japan Hot 100 chart issue for the same period, the song debuted at number two, but topped the component Streaming and Download charts.[74][75] On May 28, Billboard Japan reported that "Butter" had accumulated 14.835 million streams just three days into the chart's next tracking period (May 24–30) and surpassed the record set by LiSA's "Homura" of 7.526 million streams in 2020 (October 19–21). "Homura" accrued 18.901 million streams at the end of its full tracking period (October 19–25), in what was then the largest streaming week in Billboard Japan chart history—"Butter" achieved over 75% of that in less than half the time.[76] In July, exactly 72 days after its release, the song was certified Platinum by the Recording Industry Association of Japan (RIAJ) for surpassing 100 million streams, making it the fastest single to achieve the certification in RIAJ history.[77] In August, the single's physical version exceeded sales of 250,000 copies and was certified Platinum by the RIAJ.[78] On September 1, Oricon announced that "Butter" had become the fastest song in the chart's history to achieve 200 million streams, doing so in 15 weeks and breaking the record previously set by "Homura" of 19 weeks.[79]

United States[edit]

According to Mediabase, "Butter" was added to all 180 Top 40 radio stations in the United States and received 2,217 spins its first week. It was the first song by an international artist to become the most-added track at radio in its opening week, and BTS are the first group to achieve this feat. "Dynamite" was previously the band's most-added single at radio with 171 stations putting it into rotation in its debut week.[80] With only three days of availability, the single entered Billboard's Pop Airplay chart at number 26, making it the highest debut of the week and the second-highest of the year, behind only Ed Sheeran's "Afterglow", which entered at number 23 in January. It was the band's seventh entry on the airplay chart and a new career best.[81]


"Butter" debuted at number one on the Billboard Hot 100 chart issue dated June 5, 2021, giving BTS its fourth number-one in under nine months. The band became the fastest act to achieve four number-ones since Justin Timberlake in 2006–2007, the first group since the Jackson 5 in 1970, and the only group to debut three songs in the lead. The song accumulated 32.2 million streams, sold 242,800 downloads, and 18.1 million radio airplay audience in its first week. This marked BTS' seventh number-one on the Digital Song Sales chart and the largest sales week since "Dynamite" sold 300,000 copies on the September 5, 2020 issue. Billboard noted that the sales for "Butter" were aided by its original and instrumental versions discounted to 69 cents in its first week. The song also debuted at number four on the Streaming Songs chart,[82] and entered the Rolling Stone 100 at number two, marking the second-highest debut of 2021 behind only Olivia Rodrigo's "Drivers License", and the highest song sales debut of the year.[83] "Butter" remained atop the Hot 100 and Digital Songs charts for ten non-consecutive weeks.[84] On the chart issue dated July 24, 2021, it ranked at number seven while "Permission to Dance" debuted at number one. The following week, it returned to the top of the chart, making BTS the first act to displace itself at number one across two consecutive weeks.[85] As of July 2021, the song has sold over one million copies in the US.[86]

Europe[edit]

In the United Kingdom, "Butter" became the highest-charting new entry on the Official Charts Company's Singles Chart for the period May 28–June 3, 2021, debuting at number three and giving BTS its second top-five entry. The single was also the best-selling new entry on the Downloads Chart, surpassing the number two song by more than 10,000 sales.[87] After an eleven-week chart run between June and August, the song re-entered the Singles chart on September 9 at number 32, following the release of the Megan Thee Stallion remix.[88][89] The song was certified silver by the British Phonographic Industry (BIP) for moving 200,000 single-equivalent units on August 27, 2021.[90] It also topped the Downloads chart in Ireland and debuted at number seven on the Irish Singles Chart, giving BTS its second top-10 entry in the territory.[91] In Germany, "Butter" debuted at number seven on the Top 100 Singles chart, becoming the band's highest-charting song and second top-10 in the country[92][93]—it peaked at number six in July.[94]

Worldwide[edit]

With 11.042 million global first-day streams on Spotify, "Butter" set a new Guinness World Record for the biggest song debut in the platform's history,[61] surpassing Ed Sheeran and Justin Bieber's "I Don't Care", which previously held the record since May 2019 with 10.977 million opening-day streams.[95] It set an additional record for the largest single-day streams of any song ever on the platform, with over 20.9 million unfiltered global streams.[96] "Butter" debuted at number one on the Billboard Global 200 with 289.2 million streams and 249,000 downloads worldwide during the May 21–27, 2021, tracking week, marking BTS' fourth number one on the chart after "Dynamite", "Savage Love (BTS Remix)", and "Life Goes On". The song also topped the Global Excl. U.S chart with 257.4 million streams and 146,200 downloads in territories outside of the US.[97] Per the International Federation of the Phonographic Industry's (IFPI) global music report for 2021, published in 2022, "Butter" was the fourth best-selling single of the year across all digital formats, with 1.76 billion streams accumulated worldwide.[98]