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Clio Awards

The Clio Awards (also simply known as the Clios) is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals.[1] Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.[2]

Clio Awards

creative excellence in advertising and design

Worldwide

Evolution Media

1959

1960 (1960)

clios.com

The Clios has several awards programs alongside the larger Clio Awards that recognize creative marketing efforts in specific industries: Clio Cannabis,[3] Clio Entertainment,[4] Clio Fashion & Beauty,[5] Clio Health,[6] Clio Music,[7] Clio in Contemporary Art and Clio Sports.[8]

Clio Cannabis – recognizes excellence in marketing and communications in the . The program was launched in 2019.[3]

cannabis industry

Clio Entertainment – recognizes excellence in marketing and communications across film, television, live entertainment, and gaming. This award originates from 's Key Art Awards, which was created in 1971 by Tichi Wilkerson and acquired by Clio in 2014. The award received its current name in 2017.[24][4] Being postponed in 2020 due to the COVID-19 pandemic, the ceremony returned in 2021, where voiceover artist Tom Kane received an honorary Clio Entertainment Award.[24]

The Hollywood Reporter

Clio Fashion & Beauty – recognizes excellence in marketing and communications the industries of and cosmetics. This program was introduced in 2013.[5]

fashion/style

Clio Health – recognizes excellence in marketing and communications in health and wellness.

[6]

Clio Music – recognizes excellence in marketing and communications in the music industry. This program was introduced in 2014.

[7]

Clio Sports – recognizes excellence in sports advertising and marketing. This program was founded in 2014.

[8]

Judging[edit]

In 2007, Clio stated that the competition received more than 19,000 entries from all over the world and enlisted a jury of more than 110 judges from 62 countries. Nearly two-thirds of the submissions came from outside the United States.


In 2014, Clio assembled a 50/50 male-female jury, of which 75% were international (non-US) judges. 2014 was also the year Clio began holding judging sessions internationally. The 2014 session took place in Malta, and the 2015 session was set to take place in Tenerife, Spain.


According to the Clio Awards website, more than 80% of submissions are eliminated within the first two rounds. Juries then determine whether a work deserves to be included on the Shortlist, or receive a Bronze, Silver, or Gold medal. One work in each media type may be awarded the Grand Clio, the highest honor.

Official website