Time (magazine)
Time (stylized in all caps as TIME) is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week.[2][3] It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder, Henry Luce.
"TIME" redirects here. For time as a measure, see Time. For other uses, see Time (disambiguation). Not to be confused with The Times.Editor-in-chief
Weekly (1923–2020); twice monthly on Fridays (2020–present).
1,256,572[1]
March 3, 1923
Time Inc. (1923–1990; 2014–2018)
Time Warner (1990–2014)
Meredith Corporation (2018)
Time USA, LLC. (Marc & Lynne Benioff) (2018–present)
United States
1095 Sixth Avenue, New York City, New York, U.S.
English
A European edition (Time Europe, formerly known as Time Atlantic) is published in London and also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong.[4] The South Pacific edition, which covers Australia, New Zealand, and the Pacific Islands, is based in Sydney.
Since 2018, Time has been owned by Salesforce founder Marc Benioff, who acquired it from Meredith Corporation. Benioff currently publishes the magazine through the company Time USA, LLC.
Style[edit]
Writing[edit]
Time initially possessed a distinctively "acerbic, irreverent style", largely created by Haddon and sometimes called "Timestyle".[28] Timestyle made regular use of inverted sentences, as famously parodied in 1936 by Wolcott Gibbs in The New Yorker: "Backward ran sentences until reeled the mind ... Where it all will end, knows God!"[29] Time also coined or popularized many neologisms like "socialite", "guesstimate", "televangelist", "pundit", and "tycoon",[28] as well as some less successful ones like "cinemactress" and "radiorator".[30] Time introduced the names "World War I" and "World War II" in 1939, as opposed to older forms like "First World War" and "World War No. 2".[31] The false title construction was popularized by Time and indeed is sometimes called a "Time-style adjective".[32][33][34][35]
Other major American news magazines include: