Curiosity Stream
Curiosity Stream Inc. (simply referred to as Curiosity Stream Inc.[3]), formerly branded as CuriosityStream, is an American media company and subscription video streaming service that offers documentary programming including films, series, and TV shows. The company offers a video-on-demand subscription service branded as "Curiosity Stream" and a linear broadcast television channel known as the Curiosity Channel through various services such as FuboTV and The Roku Channel.
Type of site
Video on demand
Linear broadcast television channel
March 18, 2015
Worldwide
Limited free titles. Subscription required to access full library
20 million (as of August 10, 2021) [2]
Active
The service was launched in 2015 by the founder of the Discovery Channel, John S. Hendricks.[4] As of 2021, it was reported to have approximately 20 million subscribers worldwide[2] across its direct and bundled platforms.[5][6][7]
Curiosity Stream produces original documentaries and series including Royals: Keeping the Crown,[8] The History of Home,[9] Miniverse, Stephen Hawking's Favorite Places, David Attenborough's Light on Earth, and Deep Time History; and additionally features content from producers such as the BBC and NHK.[10]
History[edit]
John Hendricks, who founded Discovery in 1982, started Curiosity Stream as a stand-alone OTT media service in March 2015 with his daughter, Elizabeth Hendricks, as Chief Executive Officer.[11][12] The service expanded distribution to Amazon Channels,[13] and then in 2017, had its first distribution deal with a multichannel video programming distributor (MVPD) when it became available on Comcast's set-top box VOD platform and the MSO's Xfinity Stream app/portal.[13]
In April 2018, Dish Network made Curiosity Stream available on internet-connected Hopper devices and the Dish Anywhere mobile app.[14]
In June 2018, Clint Stinchcomb was appointed president and CEO of the company, after first joining Curiosity Stream in 2017 as Chief Distribution Officer.[15] He is also the co-founder and former CEO of Poker Central.[16] Previously Stinchcomb held positions as managing director of Worldwide Media Group (WMG) and executive VP and GM of Discovery Communications' Emerging Television Networks.[17]
In July 2020, it signed a partnership deal with Swedish telecommunications Com Hem to bring the company's library content to Sweden. Many of the programs were made available with Swedish subtitles.[18]
In August 2020, Matthew Blank joined Curiosity Stream's board of directors. Blank had formerly spent over 20 years as the chairman and CEO of Showtime Networks where he had overseen television series including Homeland, Dexter, and Billions.[19][20]
On October 15, 2020, Curiosity Stream became the first publicly traded streaming media company focused on factual content[21] when it started trading on NASDAQ under the Ticker symbol "CURI". The public trading was a result of a reverse merger with Software Acquisition Group, Inc., a special-purpose acquisition company.[22]
In November 2020, Indian pay-TV and OTT provider Tata Sky partnered with the company to bring its content to Tata Sky's subscribers via binge+.[23] The programs were also made available to Tata Sky DTH customers as a linear channel.[24]
In May 2021, the company acquired One Day University, an adult education platform that features lectures from university and college professors.[25] In July 2021, Curiosity Stream partnered with German TV channel Spiegel TV to offer a linear channel in Germany, Austria and Switzerland.[26] In August 2012, the company acquired Now You Know Media, parent of Learn25.[27]
In August 2021, the company announced a rebranding including the shortened name for its parent company, Curiosity, which is composed of Curiosity Stream (streaming service), Curiosity Channel (linear channels), and Curiosity Studios (originals production). The streaming service was also retitled from CuriosityStream to Curiosity Stream.[28]
They have had a long-standing promotion with Nebula to promote a bundle subscription for both services, which has led to a substantial growth of parts of both services,[29][30] and it was announced in September 2021 that Curiosity bought a minority share of Nebula, valuing the company at over $50 million.[31] Nebula became unbundled from Curiosity Stream's plans beginning 2024, though one year of access would still be provided to subscribers that renewed by the end of 2023.[32]
Before a price increase in 2022, the service was offered at $19.99 per year for the standard annual subscription.[33] As of May 2023, the standard annual subscription was $39.99.[3]
On February 6, 2024, Curiosity Channel was dropped by the streaming service Frndly TV.[34] Frndly TV had carried the channel since 2020.[35]
Viewership and partners[edit]
In August 2021, the company had approximately 20 million subscribers[1][2] across 175 countries.[47] In 2019, Curiosity Stream was translating its programs into Russian, Serbian, Spanish, Portuguese, Mandarin, and Cantonese.[50]
Curiosity Stream offers annual and month-to-month subscriptions and a 4K plan.[36] It distributes its programming in the U.S. and internationally using a mix of OTT players, pay-TV operators, and broadband ISPs.[16] The app is available through Roku, Apple TV Channels and Apple TV, Android TV, Xbox One, Xbox Series X/S, Amazon Fire TV, Sprint, Google Chromecast, iOS and Android, Amazon Prime Video Channels, YouTube TV, Sling TV, Comcast Xfinity on Demand,[9] LG TV webOS,[51] and PlayStation 4.[52] All programs are available in either HD or 4K.[47]
The service has over 50 partners, including Amazon, Comcast, Altice USA and Suddenlink (USA); Com Hem (Sweden); StarHub (Singapore); Totalplay (Mexico); Multichoice's DStv (Africa); Millicom (Latin America); Okko (Russia); Gazprom-Media (Russia); Liberty Global/FLOW (the Caribbean);[18][50][53] and Tata Sky (India).[23]