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Embedded journalism

Embedded journalism refers to war correspondents being attached to military units involved in armed conflicts. While the term could be applied to many historical interactions between journalists and military personnel, it first came to be used in the media coverage of the 2003 invasion of Iraq. The United States military responded to pressure from the country's news media who were disappointed by the level of access granted during the 1991 Gulf War and the 2001 U.S. invasion of Afghanistan.[1]

Journalists who instead opted to cover the war on the battlefield but unattached to any military force came to be called "unilaterals."[2] Journalists chose to act as unilaterals to avoid the restrictions imposed on them by the military, and sometimes embed restrictions, which required embeds to stay with assigned units. Or they out of concern that being under the constant protection of troops on the battlefield would bias their judgement in favor of coalition forces. The military would often regard unilateral journalists as sources of trouble on the battlefield and refuse to talk to them or not recognize unilateral journalists as "official" media.


The practice has been criticized as being part of a propaganda campaign whereby embedded journalists accompanied the invading forces as cheerleaders and media relations representatives.[3]

2003 invasion of Iraq

At the start of the war in March 2003, as many as 775 reporters and photographers were traveling as embedded journalists.[4] These reporters signed contracts with the military promising not to report information that could compromise unit position, future missions, classified weapons, and information they might find.[5][6] Joint training for war correspondents started in November 2002 in advance of start of the war.[7] When asked why the military decided to embed journalists with the troops, Lt. Col. Rick Long of the U.S. Marine Corps replied, "Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment."[8]

Military control[edit]

The first journalist to run afoul of U.S. military rules in Iraq was freelancer Philip Smucker, travelling on assignment for The Christian Science Monitor with the 1st Marine Division. Smucker was not officially embedded, but all reporters in the theater of war were deemed subject to Pentagon oversight. On March 26, 2003, during an interview with CNN, Smucker disclosed the location of a Marine unit, as he'd also done during an interview with NPR. He was thereafter expelled.[9]


Just four days later, Fox News Channel correspondent Geraldo Rivera similarly broadcast details from Iraq of the position and plans of U.S. troops. "Let me draw a few lines here for you," he said, making on-camera marks in the sand. "First, I want to make some emphasis here that these hash marks here, this is us. We own that territory. It's 40%, maybe even a little more than that." At another point, complained a CENTCOM spokesman, Rivera "actually revealed the time of an attack prior to its occurrence." Although Rivera—like Philip Smucker—was not officially embedded, he was swiftly escorted back to Kuwait.[10] A week later, Rivera apologized. "I'm sorry that it happened," he said on Fox News Channel, "and I assure you that it was inadvertent. Nobody was hurt by what I said. No mission was compromised." However, a network review, he admitted, "showed that I did indeed break one of the rules related to embedment."[11]


In December 2005 the U.S. Coalition Forces Land Component Command in Kuwait pulled the credentials of two embedded journalists on a two-week assignment for the Virginian-Pilot newspaper in Norfolk, Virginia, claiming they violated a prohibition against photographing damaged vehicles.[12]

Dangers[edit]

During both the Iraq War and War in Afghanistan, improvised explosive devices (IEDs) were used extensively against U.S.-led Coalition forces, and accounted for the majority of Coalition casualties. Journalists travelling with ground forces were at the same risk.[19][20] On January 29, 2006, while embedded with the U.S. Army's 4th Infantry Division, ABC's World News Tonight co-anchor Bob Woodruff and cameraman Doug Vogt were, together with an Iraqi soldier, seriously injured when their convoy was ambushed near Taji, Iraq, and an IED detonated beneath them. At the time of the attack, Woodruff and Vogt were exposed, standing in the back hatch of their Iraqi mechanized vehicle taping a video log of the patrol.[21]

Editorial independence

Freedom of the press

as defined by United States Department of Defense

Military journalism

War correspondent

German military propaganda units during World War II

Wehrmacht Propaganda Troops

, a documentary about The Pentagon's approach to news coverage of war

Enemy Image

, a book about the experiences of an embedded journalist

Generation Kill

[1], a documentary by former network journalist, Danny Schechter. Featuring appearances by many well known journalists including Robert Young Pelton (who actually filmed the embed process and how the media worked).

Weapons of Mass Deception

Independent Media In A Time Of War -documentary by the Hudson Mohawk Independent Media Center

"War reporters get battle training"

"Flabby journalists sent to boot camp"

"Eyes Wide Shut? The Impact of Embedded Journalism on Dutch Newspaper Coverage of Afghanistan"

Military Reporters and Editors Association

at SourceWatch

Embedded